Gander has made a 30-year career of producing, marketing, and underwriting professional rodeo and concerts.
His World’s Toughest Rodeo series produced events in 28 states and Canada – from New York’s famed Madison Square Garden to Portland, Oregon. He produced the historic command performance for President and Mrs. Ronald Reagan and 11,000 guests. His World’s Biggest Beach Party earned world-wide publicity. He has produced PRCA sanctioned events in 28 states and developed the World’s Toughest Bulls & Broncs Series of MLR (Major League Rodeo).
As one person stated, “I learn more about how to help my rodeo in one conversation with Steve than 3 days at the PRCA convention. And he’s more fun.â€
In 2001, Gander wrote, Rodeo Event Marketing – The Business of Getting B.I.T.S. (Buts in the Seats). This book has become the industry standard.
Why this seminar?
Because of the rapid changes in traditional media over the past few years, Gander developed Rodeo Marketing 101 to help rodeo and bull riding producers and committees meet the new challenges.
Mark your calender now for Raleigh, NC at the NBRA Finals, JB Hunt Arena, February 13, 2010 9:00 AM-4:00 PM Tuition is only $100 per person.
For more information or to register email Mike Porter at mike@pbbanow.com or call him at 864-313-9024 or Tom Smith at tom@pbbanow.com or call him at 432-349-7093.
You can learn about the PBBA at www.PBBAnow.com and to find out more about the NBRA visit www.NBRAbull.com
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