The Toughest Sport on Earth! invades Madison Square Garden for a third consecutive year.
PUEBLO, Colo. (January 5, 2009) - The Professional Bull Riders, Inc. (PBR) 2009 Built Ford Tough Series (BFTS) returns to The World’s Most Famous Arena, Madison Square Garden, for the 2nd stop on the elite tour. The top 45 bull riders in the world buck into New York City for the Built Ford Tough Invitational on January 9-11. The action will get underway at 8:00 p.m. on Friday and Saturday and at 1:00 p.m. on Sunday. For three-action packed performances, the Big Apple will see a world-class production unlike any other they will see in all of 2009!
Tickets for this marquis event are priced for as little as $10 and increasing to $25, $40, $50, $95, and $195. They are available by phone at 866 448 7849, in person at the Madison Square Garden Box Office, and online at TheGarden.com. A ticket will guarantee an up-close-and personal view of the Toughest Sport on Earth, more than two-hours of non-stop action, pyrotechnics, and rock & roll music.
PBR fans can look forward to rides by top athletes such as 2008 PBR World Champion Guilherme Marchi (Leme, SP, Brazil); two-time World Champ—2000& 2003—Chris Shivers (Jonesville, La.); 2007 NYC champ Valdiron de Oliveira (Aparecida de Goiania, GO, Brazil); 2008 PBR Daisy Rookie of the Year Reese Cates (Carthage, Texas); and fan favorites J.B. Mauney (Mooresville, N.C.), Mike White (De Kalb, Texas), and Ross Coleman (Molalla, Ore.). Challenging them will be the top bovine athletes on the planet.
The format of the Built Ford Tough Invitational consists of four rounds of competition with the first three rounds featuring the top 45 qualified riders randomly matched against the sport’s rankest bulls. The top 15 riders based upon their total cumulative score after three rounds will qualify for the Built Ford Tough Championship Round, the final decisive round of action which will happen at the conclusion of the third performance on Sunday, January 11th. The rider with the highest score on four bulls will take the coveted event title!
For more information on the Professional Bull Riders and their return to the Big Apple, please contact Katharine Sherrer at 719 252 6967 or visit www.pbrnow.com.
About the PBR:
More than 100 million viewers tune in each year to the PBR on FOX, NBC, ESPN, VERSUS, and on a host of foreign networks across the globe. With approximately 500 hours of prime time programming annually, PBR ranks among the most prolific sports on air, in addition to attracting over 1.7 million live event attendees each year with it multi-tiered event structure which includes the prestigious Built Ford Tough Series, the Copenhagen Bull Riding Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry level contestants. The PBR is headquartered in Pueblo, Colo., with additional offices in Australia, Brazil, Canada, and Mexico. The PBR prides itself in its 1,000 plus stock contractor relationships and over 1,200 PBR bull riders competing in more than 300 PBR sanctioned competitions in five countries.
About Madison Square Garden:
MSG Sports Properties is part of Madison Square Garden, L.P. owned by Cablevision Systems Corporation and includes the New York Knicks (NBA); the New York Rangers (NHL); the New York Liberty (WNBA); the Hartford Wolf Pack (American Hockey League); MSG Entertainment, which includes concerts and events at Radio City Music Hall, Madison Square Garden, The WaMu Theater at Madison Square Garden, the Beacon Theatre, as well as the legendary Chicago Theatre; and which manages wholly-owned live entertainment properties including the Radio City Rockettes and the Radio City Christmas Spectacular; MSG Media, which is comprised of television networks MSG and MSG Plus, and MSG Interactive which oversees all company wireless and online initiatives; Fuse, the music television network; and the Madison Square Garden arena complex, located in the heart of the New York metropolitan area.
