PBR teams up with National Little Britches Rodeo for 2009 PBR Built Ford Tough World Finals

Posted Monday, July 13, 2009

PBR offers unique opportunity for National Little Britches Rodeo bull riding contestants.

PUEBLO, Colo. (July 13, 2009) - The Professional Bull Riders, Inc. (PBR) are excited to team up with National Little Britches Rodeo Association for a unique opportunity at the 2009 PBR Built Ford Tough World Finals in Las Vegas, Nev. The top three bull riders in the Little Britches Junior and Senior divisions in bull riding will qualify to ride at the Thomas & Mack Center during the 1st weekend of the 2009 Finals, held on Oct. 30-Nov. 1.

“NLBRA is an essential fabric to the sport of bull riding and the PBR is proud to be associated with such a great organization,” Randy Bernard, PBR’s Chief Executive Officer (CEO) stated. “We look at NLBRA as great proving grounds to be a PBR bull rider.”

The National Little Britches Rodeo is holding their Finals on July 27-Aug. 1 at the Colorado State Fairgrounds in Pueblo, Colo. Participants for the 2009 World Finals will be announced soon after. For more information, please visit www.pbrnow.com or contact Katharine Sherrer at 719 242 2800.

PBR is on THE ROAD TO VEGAS! Don’t miss out on any of the action at the 2009 Built Ford Tough World Finals in Las Vegas, Nev. The world-class event will take place on Oct. 30-Nov 1 and Nov. 5-8 at the Thomas & Mack Center---get your tickets NOW at 866.PBR.SHOW or unlvtickets.com!

About the Professional Bull Riders, Inc. (PBR):
PBR attracts over 1.7 million live attendees each year with its multi-tiered event structure which includes the prestigious Built Ford Tough Series, the Copenhagen Bull Riding Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry level contestants. With over 450 hours of prime time programming annually and a viewership of 100 million, PBR ranks among the most prolific sports on air and broadcasts on FOX, NBC, VERSUS, and on a host of foreign networks across the globe. The PBR is headquartered in Pueblo, Colo., with additional offices in Australia, Brazil, Canada, and Mexico, and prides itself in its 1,000 plus stock contractor relationships and over 1,200 PBR bull riders competing in more than 300 PBR sanctioned competitions across the five countries.

For more on the PBR, please visit www.pbrnow.com, www.teampbr.com, myspace.com/pbr_bfts, twitter/teampbr, facebook/professionalbullriders, or www.pbrnow.com/worldfinals/.

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