PBR Changes 2010 World Finals to Five Performances

By Courtesy of PBR world finals
Posted Thursday, November 5, 2009

Professional Bull Riders, Inc. (PBR) moves 2010 World Finals up a week and changes to five consecutive performances in an effort to allow fans to attend the event in its entirety.

NEW YORK, N.Y. (November 5, 2009) - The Professional Bull Riders, Inc. (PBR) is excited to announce the dates for the 2010 PBR Built Ford Tough World Finals in Las Vegas, Nev. Instead of a two weekend competition, the 2010 event will run at the Thomas & Mack Center for five consecutive performances of non-stop action. The top 40 bull riders in the world will compete from Wednesday, October 20, to Sunday, October 24—all looking to etch their name in the PBR history books and take home the $1 million bonus and the coveted gold buckle.

“All of the elements – from fan convenience to rider and bull logistics to production issues – just made sense,” said PBR Chief Executive Officer (CEO) Randy Bernard. “This is not only the most efficient approach, but it ensures that we can provide our fans with the best overall experience, whether they’re here in Las Vegas or watching at home.”

Tickets for this world-class event will be available exclusively to TeamPBR Fan Club members, beginning on Tuesday, November 10 thru Thursday, November 12. Tickets can be purchased by phone at 866.PBR.SHOW. To become a TeamPBR Fan Club member and enjoy privileges such as purchasing tickets to all Built Ford Tough Series events before the general public, access to the Official Fan Club Mixer, and more, please visit http://www.teampbr.com.

Beginning on Friday, November 13, the general public will have access to tickets by phone at 866.PBR.SHOW or online at www.unlvtickets.com. A ticket will guarantee over two hours of non-stop action as the top 40 bull riders in the world take on the toughest bulls the PBR has to offer in a production filled with rock & roll music, pyrotechnics, and an up close and personal view of The Toughest Sport on Earth!

For more information on the Professional Bull Riders and this exciting new change to PBR's premiere event of the year, please visit www.pbrnow.com or contact Katharine Sherrer at 719 242 2800 ext. 3372 or Katharine@pbrnow.com.

All roads are leading to Las Vegas and you don’t want to miss out on any of the action at the 2009 Built Ford Tough World Finals in Las Vegas, Nev. The world-class event is taking place on Oct. 30-Nov 1 and Nov. 5-8 at the Thomas & Mack Center---get your tickets NOW at 866.PBR.SHOW or unlvtickets.com!Log on to www.pbr.tv, the official online network of the Professional Bull Riders. Get a total re-cap of the weekend’s event with the newly launched 20 minute highlight show “pbr.tv Extra” , browse video clips of the best rides and wrecks from each event, listen to behind the scenes interviews, watch the latest PBR news on the “pbr.tv Show”, plus much more. Pbr.tv is your one source for PBR video online!