KANSAS CITY, Mo. (March 2, 2010) - The Professional Bull Riders, Inc. (PBR) elite Built Ford Tough Series continues its tour of the Midwest, stopping in Kansas City, Mo. for three days only! On Friday, March 5 at 8 p.m., Saturday, March 6 at 6:50 p.m. and Sunday, March 7 at 2 p.m. at the Sprint Center, PBR fans will witness four action-packed performances from the Top 40 bull riders in the world as they battle the toughest animal athletes on the planet.
At the Built Ford Tough Invitational, PBR fans can look forward to seeing world-class rides from 2009 PBR World Champion Kody Lostroh (Longmont, Colo.); 2008 PBR World Champion and three-time Kansas City event winner Guilherme Marchi (Leme, SP, Brazil); current No. 1 in the BFTS World Standings J.B. Mauney (Mooresville, N.C.); and locals Luke Snyder (Raymore, Mo.) and Skeeter Kingsolver (Mclouth, Kan.). The heart-pounding, bone-crushing action will also feature 2010 Iron Cowboy winner Valdiron de Oliveira (Aparecida de Goiania, GO, Brazil); and PBR Superstars Austin Meier (Kinta, Okla.), Travis Briscoe (Edgewood, N.M.), and Wiley Petersen (Fort Hall, Idaho).
With tickets available for as little as $10, PBR fans old and new, can experience over two hours of edge-of-your-seat thrills and spills, rock and roll music and pyrotechnics. Tickets are on sale now at the Sprint Center box office, online at www.ticketmaster.com, and by telephone at (800) 745-3000.
The Built Ford Tough Invitational will consist of four rounds of competition with the first three rounds featuring the world’s best bull riders randomly matched against the PBR’s top bulls. The scores from the three rides will be combined, and the Top 15 riders will advance to the Built Ford Tough Championship Round following intermission on Sunday afternoon where they will compete with one more bull. In the end, the rider with the highest total scores on four bulls will be declared the winner.
The PBR is the premiere bull riding organization in the world with the best riders from the United States, Mexico, Australia, Brazil, and Canada. One of the fastest-growing sports in the country, PBR events air weekly on VERSUS, NBC, CBS, and FOX. For more information on the Professional Bull Riders, please visit www.pbr.com or contact Sara Broun at (719) 242 2800 or sbroun@pbrnow.com or Jack Carnefix at (719) 242 2800 or jcarnefix@pbrnow.com.
About the Professional Bull Riders, Inc. (PBR):
More than 100 million viewers tune in each year to the PBR on FOX, NBC, VERSUS and on a host of foreign networks across the globe. With approximately 400 hours of prime time programming annually PBR ranks among the most prolific sports on air, in addition to attracting over one and one half million live event attendees each year with its multi-tiered event structure which includes the marquee Built Ford Tough Series and Touring Pro Division. The PBR is headquartered in Pueblo, Colo., and has over 1,200 PBR bull riders compete in more than 300 PBR sanctioned competitions in the United States, Australia, Brazil, Canada, and Mexico.
For more on the PBR, please visit www.pbr.com, www.teampbr.com, www.pbr.tv, www.myspace.com/teampbr, twitter.com/teampbr, www.facebook.com/TeamPBR, or www.pbr.com/worldfinals/. MEDIA ROOM - Please note that action-packed photos of the winning rides from BFTS events will be posted on the PBR website and available for downloading within six hours after the competition. Here's how to locate the website and download the images:
Web site location: http://www.pbrnow.com/media/press
User name: media
Password: access
