GREENSBORO, N.C. (Sept. 12, 2008) - Wrangler® Western Wear announced today that after 12 years and countless accomplishments unprecedented in his sector, Karl Stressman – director of rodeo and special events for Wrangler Specialty Apparel – will join the Professional Rodeo Cowboys Association (PRCA) as president and CEO of PRCA Properties and interim CEO of the PRCA.
“The Wrangler brand places tremendous value in our relationship with rodeo, and we are confident that having Karl – a true ally – in the head position at the PRCA will benefit both the Wrangler brand and the western community as a whole,” said Phil McAdams, president, Wrangler Specialty Apparel. “The Wrangler specialty business is strong, and we’re excited for the possibilities that lie in the future for both the sport of rodeo and the Wrangler marketing programs.”
During his tenure with Wrangler, Stressman was instrumental in developing the brand’s many respected marketing alliances with various western industry organizations including the PRCA, National High School Rodeo Association, National Intercollegiate Rodeo Association, American Quarter Horse Association, and Miss Rodeo America. Stressman established the brand as the first-and-only title sponsor of the PRCA’s Wrangler National Finals Rodeo – the largest annual sporting event in Las Vegas – celebrating its 50th anniversary this year.
“Karl’s skill in developing, cultivating and maintaining a healthy partnership with the sport of professional rodeo is unparalleled within this company, and it allowed us to grow closer to the industry and our consumers in a very unique way,” said McAdams.
Stressman’s role in fostering relationships with western industry powerhouses and rodeo committees across the nation helped the Wrangler brand further strengthen itself as the premier western apparel manufacturer, but also as a leader in giving back to the industry.
In 2005, Stressman utilized the strength of the Wrangler brand to help lead the entire western and equine industry in the fight against breast cancer by co-founding the Tough Enough to Wear Pink™ campaign. He continues to be a guiding force in a program that has raised more than $5 million since its inception.
“We are a family here at Wrangler. We share common values, goals and an overall lifestyle, and Karl is one of those people who won’t let you forget it,” said McAdams. “His reputation truly precedes him and we look forward to working with him in his new capacity.”
About Wrangler
Wrangler® Western Wear apparel is available nationwide in specialty stores, including work apparel chains, farm & fleet, and western wear stores, as well as through online and catalog retailers. For more information regarding the Wrangler family of products or to locate the Wrangler retailer nearest you, visit www.wrangler.com or call 1.888.784.8571.
About VF
VF Corporation is a leader in branded lifestyle apparel including jeanswear, outdoor products, image apparel and sportswear. Its principal brands include WranglerÒ, LeeÒ, RidersÒ, The North FaceÒ, VansÒ, ReefÒ, NapapijriÒ, KiplingÒ, NauticaÒ, 7 For All MankindÒ, John VarvatosÒ, JanSportÒ, lucyÒ, EastpakÒ, Eagle CreekÒ, Lee SportÒ, MajesticÒ and Red KapÒ.
VF Corporation's press releases, annual report and other information can be accessed through the Company's home page, www.vfc.com.
