Siverton Casino Lodge partners with Three Bull Riding stars to showcase Vegas’ hottest Parties during the PBR World Finals
Las Vegas —Silverton Casino Lodge hosts two-time Professional Bull Riders, Inc. (PBR) World Champion bull rider Justin McBride (Elk City, Okla.) as he celebrates his retirement on Sunday, Nov. 2 at 7 p.m. with a special performance by modern country musical group Sterns County 17.
The two-time PBR World Champion (2005 & 2007) will retire at the conclusion of the 2008 PBR World Finals after having one of the most decorated careers in PBR history. In addition to his two world titles, McBride holds the record for single-season event wins (eight), total career wins (32), and most money earned in a single season with a whopping $835,321. Additionally, he was the first bull rider in PBR history to cross the $4-million mark in career earnings; a feat he surpassed in 2008 when he became the first bull rider to cross the $5-million mark.
The retirement party will kick off with the cutting-edge modern country music sound of Sterns County 17. Then fellow bull riders and friends will have a chance to share memories and reflect on the career of this bull riding legend.. McBride’s retirement celebration is open to everyone age 21 and over. $10 admission at the door grants access to the party and two complimentary drinks.
Starting on Friday, Oct. 31, Silverton Casino Lodge will transform into a modern day Wild West saloon to welcome thousands of bull riding fans for the 2008 World Finals. Silverton Casino Lodge will host pre and after parties including live entertainment and exclusive event coverage. In addition, Silverton Casino Lodge will serve as the official sponsor for bull riding superstars Justin McBride, Brendon Clark and Sean Willingham. All three cowboys will host nightly after-parties and autograph sessions.
McBride, Clark and Willingham are represented by R&R ESMG.
About Silverton Casino Lodge:
Voted “Best Locals Casino” in AOL CityGuide’s City’s Bestâ awards, Silverton Casino Lodge is located three miles south of Mandalay Bay at I-15 and Blue Diamond Rd./Dean Martin Dr. The property offers all-inclusive amenities characteristic of an upscale, contemporary luxury lodge-themed resort. Silverton’s attractions include the world-class, live action Seasons buffet, Sundance Grill, a terrific 24-hour restaurant/grill, the Zagat Las Vegas Nightlife listed Shady Grove Lounge, the Epicurean award winning Twin Creeks featuring boutique bourbons, wine and food and the new, Mexican-inspired Mi Casa Grill Cantina as well as 300 deluxe rooms and suites that offer luxurious amenities. In addition to the 165,000 square foot Bass Pro Shops Outdoor World, Silverton offers 60,000 square feet of gaming with 1,400 slot machines and 30 table games, an intimate poker room and the Mermaid Restaurant & Lounge. The property features a 117,000 gallon saltwater aquarium, voted “Best Free Attraction” in the Best of Citysearchâ 2008 awards, with more than 5,000 sharks, stingrays and tropical fish. For more information, please call 702.263.7777 or visit www.silvertoncasino.com.
About R&R ESMG:
R&R ESMG (Event Sales Management Group) specializes in event sponsorship sales, management and joint promotions with an emphasis in sports, entertainment and event marketing. R&R ESMG has brokered tens of millions of dollars in sponsorship sales over the last 15 years, with a track record of increasing sponsorship revenue. It has experience in a variety of disciplines: general branding; consumer promotion; and media and retail marketing. This allows R&R ESMG to view sponsorship with a 360 - degree perspective, building effective sponsorship relationships for companies and properties.
