THE PBR TAKES OVER TOLEDO, OH!

By Sara Broun, PBR
Posted Thursday, January 28, 2010

NEW YORK CITY (January 28, 2010) - The Professional Bull Riders, Inc. (PBR) makes it’s next stop on the new and improved PBR Touring Pro Division in Toledo, OH. The tour will take over the Lucas County Arena on Friday, January 29th and Saturday, January 30th for two days of jam packed bull riding action at the PBR Toledo Invitational Touring Pro Division.

40 of the top riders will face up against 2000 pounds of pure fury for two hours of nonstop action in an adrenaline filled atmosphere. The PBR promises an up-close and personal look at the 'The Toughest Sport on Earth,' surrounded by hair-raising pyrotechnics, fireworks, and rock-n-roll excitement.

PBR fans can look forward to rides by top athletes such as PBR Built Ford Tough World Qualifiers Jordan Hupp (Cheyenne, WY), Billy Robinson (Galax, VA) and Matt Werries (Chapian, IL).

All of the action starts at 7:30pm on Friday, January 29th and again on Saturday, January 30th. Children ages 2-12 get in for just $10. Family 4-packs are available that include discount tickets for 2 adults, 2 kids and a coupon for a discount off food, drinks or souvenirs. Adult tickets start at just $20 and increase to $35 and $50. Tickets are available at the Lucas County Arena Box Office, all Ticketmaster outlets, online at www.ticketmaster.com or charge by phone at 800-745-3000. Discounts for groups of 15 or more are available by calling the Lucas County Arena group sales department.

For more information about the PBR and all future Touring Pro Series events, please visit www.pbr.com.

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About the PBR:
The PBR Touring Pro Division gives PBR athletes lucrative opportunities to win coveted dollars which count toward qualification for the PBR's crown jewel – the Built Ford Tough World Finals. The PBR Touring Pro Division travels to various cities from coast to coast across the United States and gives the rising stars of the PBR a chance to compete alongside the seasoned veterans of bull riding. For a complete listing of 2010 PBR Touring Pro Division events, results and upcoming event preview highlights, please visit pbrnow.com.

More than 100 million viewers tune in each year to the PBR on FOX, NBC, VERSUS and on a host of foreign networks across the globe. With approximately 400 hours of prime time programming annually PBR ranks among the most prolific sports on air, in addition to attracting over one and one half million live event attendees each year with its multi-tiered event structure which includes the marquee Built Ford Tough Series and Touring Pro Division. The PBR is headquartered in Pueblo, Colo., and has over 1,200 PBR bull riders compete in more than 300 PBR sanctioned competitions in the United States, Australia, Brazil, Canada, and Mexico.

For more on the PBR, please visit www.pbr.com, www.teampbr.com, www.pbr.tv, www.myspace.com/teampbr, twitter.com/teampbr, www.facebook.com/TeamPBR, or www.pbr.com/worldfinals/.

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