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:: Troy Bilt Becomes PBR’s Newest Partner!
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Troy Bilt Becomes PBR’s Newest Partner!

By Lindsay Rosser, PBR
Posted Tuesday, January 27, 2009

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Troy Bilt joins PBR

PUEBLO, Colo. (January 23, 2009) - The Professional Bull Riders, Inc. (PBR) is proud to announce an exciting new partnership with Troy Bilt. Troy Bilt has joined the PBR as the title sponsor of the second of back-to-back stops in Florida on PBR's prestigious Built Ford Tough Series (BFTS). The Tallahassee event, now known as the Troy Bilt Invitational, will take place on February 7-8, 2009 at Leon County Civic Center.

As part of the partnership, Troy Bilt will have an exclusive autograph signing at 10 BFTS events with the Troy Bilt autograph team which consists of fan favorite bull riders Kody Lostroh (Longmont, Colo.), Cord McCoy (Tupelo, Okla.), and Reese Cates (Carthage, Texas). They will also be an event sponsor for 10 of the 31 BFTS events which take place throughout the United States and will be known as the "Official Outdoor Power Equipment of the Professional Bull Riders."

For more information regarding the new partnership between the PBR and Troy Bilt, please contact the Professional Bull Riders at 719.242.2800.

About Troy Bilt:

In 1937, Troy-Bilt introduced the first American-made rear tine rototiller. Since then, we have brought that legendary gardening expertise to some of the industry's finest lawn and garden tools. For over 60 years, we've been working with gardening experts and lawn care enthusiasts to design, build and continually improve our products. We are proud to make the top-quality tillers, mowers, tractors and yard tools that demanding homeowner's are looking for.

About the PBR:

More than 100 million viewers tune in each year to the PBR on FOX, NBC, ESPN, VERSUS, and on a host of foreign networks across the globe. With approximately 500 hours of prime time programming annually, PBR ranks among the most prolific sports on air, in addition to attracting over 1.7 million live event attendees each year with it multi-tiered event structure which includes the prestigious Built Ford Tough Series, the Copenhagen Bull Riding Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry level contestants. The PBR is headquartered in Pueblo, Colo., with additional offices in Australia, Brazil, Canada, and Mexico. The PBR prides itself in its 1,000 plus stock contractor relationships and over 1,200 PBR bull riders competing in more than 300 PBR sanctioned competitions in five countries.

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