Professional Bull Riders, Inc. Moves into new World Headquarters in Pueblo

Posted Monday, July 16, 2007

PUEBLO, Colo. (July 16, 2007) - The Professional Bull Riders, Inc. (PBR) is pleased to announce that as of Monday, July 16th it has officially taken up residence in its new corporate Headquarters in Pueblo, Colo. The new PBR World Headquarters are located at 101 W. Riverwalk on the Historic Arkansas Riverwalk (HARP) in Pueblo. The PBR will be phasing in employees over the next month.

Randy Bernard, Chief Executive Officer of the PBR states, "I am very pleased that our move to Pueblo is finally a reality. PEDCO, Pueblo's city leaders, and the entire community have embraced us from the beginning. We're excited to call Pueblo home."

The PBR will be showing off its new Headquarters to its corporate partners starting July 30 for three-day long tours and sponsor summits. Over the course of the next 75 days, more than 400 guests will visit the new facility, including senior executives from companies such as Ford, Jack Daniel's, Wrangler, Enterprise Rent-A-Car, and Dickies.

"We are extremely proud of our new home in Pueblo. Within two weeks of moving into our new worldwide headquarters we will start bringing in top representatives from our national sponsors to discuss future plans and showcase our offices," Sean Gleason, Chief Marketing Officer said. "That will be the beginning of a steady stream of thousands of visitors each year that include dignitaries from other countries, promoters from around the U.S. and a host of other business strategic PBR partners that will be introduced to the city of Pueblo and our new home."

In association with PEDCO (Pueblo Economic Development Corporation), the city of Pueblo has engineered efforts to attract booming industries such as the PBR. "Being involved in planning and building a new home for the PBR in Pueblo has been a very exciting process. To see the vision of such a world class organization as the PBR come to fruition in the heart of downtown Pueblo is tremendous," stated Jim Spaccamonti, PEDCO President.

Stated Bernard, "We can't thank the local construction team of H.E. Whitlock, Inc. and its subcontractors enough for all of their hard work over the past year."

The PBR officially broke ground on the building on April 11, 2006.

The following will be the PBR's new contact information:

Professional Bull Riders, Inc.
101 W. Riverwalk
Pueblo, CO 81003
719-242-2800

For more information on the PBR's new headquarters or the PBR in general, please visit http://www.pbrnow.com/ or contact Angela Hiatt at 719 242 2800 ext. 380.

About PBR:
More than 100 million viewers tune in each year to the PBR on FOX, NBC, VERSUS and on a host of foreign networks across the globe. With approximately 500 hours of prime time programming annually PBR ranks among the most prolific sports on air, in addition to attracting over one and one half million live event attendees each year with its multi-tiered event structure which includes the marquee Built Ford Tough Series presented by Wrangler, the U.S. Smokeless Tobacco Company Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry level contestants. The PBR's governing board of directors is comprised of renowned bull riders who have developed the event into a stand alone sport which is experiencing unprecedented growth in global popularity. The PBR is headquartered in Colorado Springs, Colo., and has over 1,200 PBR bull riders compete in more than 300 PBR sanctioned competitions in the United States, Australia, Brazil, Canada, and Mexico.