PUEBLO, Colo. (August 3, 2009) - The Professional Bull Riders, Inc. (PBR) is excited to announce that for the first time ever, PBR.tv will be providing coverage from a PBR Challenger Tour event. PBR.tv will be providing an exclusive broadcast of the 5th Annual Ross Coleman Invitational, held in Molalla, Ore., on August 7-8. The event is one of the most prestigious Challenger events in the PBR calendar and has been named the PBR Sanctioned Event of the Year twice.
Coverage will be on an On-Demand, Pay-Per-View basis, available for viewers and fans with Friday night’s performance available starting on August 8 and Saturday’s performance available on August 9. The broadcasts will include EVERY ride with cowboys like 2004 PBR World Champion Mike Lee (Decatur, Texas); riders in the top 10 of the World Standings such as J.B. Mauney (Mooresville, N.C.), Zack Brown (Santa Fe, Texas), and Renato Nunes (Buritama, SP, Brazil); and PBR veterans Sean Willingham (Summerville, Ga.), Cord McCoy (Tupelo, Okla.), and Luke Snyder (Raymore, Mo.). The coverage will also feature bulls from Stock Contractor of the Year, Chad Berger Bucking Bulls; footage of PBR Entertainer Flint Rasmussen; and several other special features. For more information, please visit http://www.pbrnow.com/promo/molalla.
The Ross Coleman Invitational started as a community fundraiser to help Coleman’s best friend, Jack Peterkin, win his battle against cancer. They have donated over $400,000 to local civic groups and various non-profits in the past four years, giving over $127,000 to Make-A-Wish Foundation of Oregon alone. In 2008, Ross Coleman received the prestigious Katie Star Award from Make-A-Wish Foundation of Oregon for his commitment to the mission of granting wishes to local children with life-threatening medical conditions. The Ross Coleman Invitational is also the winner of the Oregon Festival & Events Association 2008 Sporting Event of the Year.
Activities include a charity golf tournament, kick-off party, Silent & Live Auction, Motocross Exhibition from Team Metal Mulisha, and autograph signings with fan favorite bull riders. Gates open at 4 p.m. each night with bull riding action starting at 7 p.m. Dance and after party to follow featuring the Justin McBride Band on Friday night and The Piedmont Boys on Saturday. To purchase tickets or see a complete schedule please log onto www.rosscoleman.com.
The PBR is the premier bull riding organization in the world, boasting contestants from the United States, Mexico, Australia, Brazil, and Canada. Its events air weekly on VERSUS at 8:00 p.m. EST Saturday and Sunday nights (please check your local listings for details in your area), and on NBC and FOX throughout the year. For more information on the exclusive PBR.tv broadcast from Molalla, Ore., please visit www.pbrnow.com or contact Katharine Sherrer at 719 242 2800 ext. 3372 or Katharine@pbrnow.com.
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About the Professional Bull Riders, Inc. (PBR):
PBR attracts over 1.7 million live attendees each year with its multi-tiered event structure which includes the prestigious Built Ford Tough Series, the Copenhagen Bull Riding Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry level contestants. With over 450 hours of prime time programming annually and a viewership of 100 million, PBR ranks among the most prolific sports on air and broadcasts on FOX, NBC, VERSUS, and on a host of foreign networks across the globe. The PBR is headquartered in Pueblo, Colo., with additional offices in Australia, Brazil, Canada, and Mexico, and prides itself in its 1,000 plus stock contractor relationships and over 1,200 PBR bull riders competing in more than 300 PBR sanctioned competitions across the five countries.
For more on the PBR, please visit www.pbrnow.com, www.teampbr.com, www.pbr.tv, myspace.com/pbr_bfts, twitter/teampbr, facebook/professionalbullriders, or www.pbrnow.com/worldfinals/ .
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