New York, NY (October 13, 2010) - The Professional Bull Riders are bringing the bulls to Broadway when they take over New York City’s Times Square this Friday, Oct. 15, at 1:00 p.m. ET, for a special one-time-only free event – the Built Ford Tough Road to Las Vegas presented by Cooper Tires. The Top 10 bull riders in the world will take on the fiercest bucking bulls outdoors in the heart of Gotham, rain or shine. The event will be broadcast nationally following NFL coverage on CBS on Sunday, Oct. 17, from 3-4 p.m. ET or 5-6 p.m. ET (Please check local listings for times).
In this special prelude to the 2010 PBR Built Ford Tough World Finals, riders will be competing for bonus points in a final push to outrank their competition in the Built Ford Tough Series world standings. The PBR will then head to Las Vegas for the 2010 PBR World Finals (Oct. 20-24), where the coveted PBR Championship Buckle and a $1 million bonus are up for grabs at the single richest bull riding event in the world.
All of the bulls for the Built Ford Tough Road to Las Vegas presented by Cooper Tires will be provided by stock contractor Jeff Robinson.
The 2010 PBR season was the sport’s most competitive ever, with the 30 Built Ford Tough Series events producing 21 different winners. Top-ranked Austin Meier of Kinta, Okla., finished with the most wins with five, while third-ranked Renato Nunes of Buritama, Brazil, and leading Rookie of the Year candidate Silvano Alves of Pilar, Brazil, each had three. Second-ranked J.B. Mauney of Mooresville, N.C., and fourth-ranked Valdiron de Oliveira of Aparecida de Goiania, Brazil, each had two wins.
The 2010 standings lead changed 11 times, and six different riders have swapped places at the top. Meier and Mauney were each ranked first three different times, while Nunes was on top twice. Seven of the Top 10 riders have an event win, and 13 of the Top 20 have a victory.
Mauney, who has finished second in the world for two consecutive years, is making a late-season surge to overcome No. 1 Meier, who leads by just over 500 points.
Matchups for the Built Ford Tough Road to Las Vegas presented by Cooper Tires
1. Silvano Alves*
vs.
Bandalero (Jeff Robinson / Justin Cornwell)
2. Shane Proctor*
vs.
Hank (Jeff Robinson / L & G Cattle Co.)
3. Travis Briscoe
vs.
Skyhawk Cut A Rug (Jeff Robinson Bucking Bulls)
4. McKennon Wimberly
vs.
Little Mr. T (Jeff Robinson / Roy Carter)
5. Robson Palermo
vs.
Despicable Me (Jeff Robinson Bucking Bulls)
6. Mike Lee
vs.
Chicken Licken (Jeff Robinson / Scruggs / Rockin RA3)
7. Ryan McConnel
vs.
Hypnotized (Jeff Robinson Bucking Bulls)
8. Valdiron de Oliveira
vs.
Alejandro (Jeff Robinson Bucking Bulls)
9 J.B. Mauney
vs.
Flying J Saddles (Jeff Robinson Bucking Bulls)
10 Austin Meier
vs.
Mac-Nett's El Presidente (Jeff Robinson Bucking Bulls)
* World No. 12 Silvano Alves is replacing No. 3 Renato Nunes in New York. Nunes will return at the World Finals. No. 11 Proctor is replacing No. 9 Guilherme Marchi, who is out with an injury, but will also return at the World Finals.
About the Professional Bull Riders, Inc. (PBR)
The PBR is the world’s premier bull riding organization. More than 100 million viewers annually watch over 400 hours of primetime PBR programming on VERSUS, NBC, CBS and networks around the world. The PBR has awarded over $100 million in prize money and 20 riders have earned over $1 million, including Justin McBride with $5.5 million, the most of any western-sports athlete in history. The PBR was nominated as 2010 Sports League of the Year at the Sports Business Journal Sports Business Awards alongside the National Football League, National Basketball Association and Major League Baseball. Nearly 2 million fans attend elite Built Ford Tough Series and Touring Pro Division events each year. For more information on the PBR, go to www.pbr.com, or follow on Facebook at www.facebook.com/TeamPBR and http://twitter.com/TEAMPBR.
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