LAS VEGAS (October 19, 2010) - The Professional Bull Riders announced that they have reached a multi-year agreement with Stanley Black & Decker to be the “Official Tools and Security Solutions Partner of the PBR.”
It is an extension of a partnership that provides Stanley Black & Decker with a presence at elite Built Ford Tough Series events and PBR Fan Zones in the United States and in Brazil through the PBR’s Brahma Bull Series. Stanley Black & Decker also will conduct promotions in select BFTS cities with PBR riders at local retail partners.
The in-arena components include signage, both affixed and electronic, promotions, a concourse booth and public-address announcements as well as tickets, including chute seats and behind-the-scene tours.
“We are very pleased to be able to extend our working relationship with established brands like Stanley Black & Decker,” said Kevin Camper, Chief Partnership & Sales Officer for the PBR. “Their tools have become an integral piece of production for the BFTS and Touring Pro Division in the United States and for the Brahma Bull Series in Brazil.”
Stanley also will continue to sponsor a group of riders on both the BFTS series in America and on the BBS series in Brazil, including Silvano Alves, who is the leading candidate for PBR Rookie of the Year in 2010, and PBR World Champions Kody Lostroh (2009), Guilherme Marchi (2008) and Mike Lee (2004) as well as three-time PBR World Champion Adriano Moraes.
"We're excited to be announcing a multi-year extension to our current program with the PBR, and are equally excited to have such a great team of bull riders carrying the Stanley brand in the Built Ford Tough Series each week," said Scott Bannell, V.P., Corporate Brand Management. “We are thrilled with our PBR partnership, and would like to extend our thanks to all of the PBR fans who support each of our riders and the great sport of Professional Bull Riding.”
About the Professional Bull Riders, Inc. (PBR)
The PBR is the world’s premier bull riding organization. More than 100 million viewers annually watch over 400 hours of primetime PBR programming on VERSUS, NBC, CBS and networks around the world. The PBR has awarded over $100 million in prize money and 20 riders have earned over $1 million including Justin McBride with $5.5 million, the most of any western-sports athlete in history. The PBR was nominated as 2010 Sports League of the Year at the Sports Business Journal Sports Business Awards alongside the National Football League, National Basketball Association and Major League Baseball. Nearly two million fans attend elite Built Ford Tough Series and Touring Pro Division events each year. For more information on the PBR, go to www.pbr.com, or follow on Facebook at www.facebook.com/TeamPBR and http://twitter.com/TEAMPBR.
About Stanley Black & Decker
Stanley Black & Decker, an S&P 500 company, is a diversified global provider of hand tools, power tools and related accessories, mechanical access solutions and electronic security solutions, engineered fastening systems, and more. Learn more at www.stanleyblackanddecker.com and more information about Team Stanley can be found at www.stanleypbr.com.
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