First Event of 2009 Built Ford Tough Series Season Debuts on NBC - Sunday January 4th!!!

By Katharine Sherrer, PBR
Posted Saturday, January 3, 2009

The Professional Bull Riders, Inc. (PBR) is thrilled to announce five dates that the 2009 elite Built Ford Tough Series (BFTS) tour will air on NBC. The first BFTS stop, the Baltimore Invitational in Baltimore, Md., will air on Sun., January 4th at 2:30 p.m. EST. The remaining four airdates are:

Sat., January 17 Table Mountain Casino Invitational (Fresno, Calif.) 4:30 p.m. EST

Sat., January 31 Copenhagen Bull Riding Invitational (Winston-Salem, N.C.) 4:30 p.m. EST

Sat., February 14 Oklahoma City Invitational (Oklahoma City, Okla.) 4:30 p.m. EST

Sun., November 8 2009 PBR Built Ford Tough World Finals (Las Vegas, Nev.) 4:00 p.m. EST

(Please check local listings as times may vary)

Don’t miss the world’s best bull riders as they go head-to-head with PBR’s toughest bovine athletes on NBC, one of the top network television channels in the world!

The PBR is the premier bull riding organization in the world, boasting contestants from the United States, Mexico, Australia, Brazil, and Canada. Its events air weekly on VERSUS at 8:00 p.m. EST Saturday and Sunday nights (please check your local listings for details in your area), and on NBC and FOX throughout the year.

For more information on PBR’s NBC airdates, please visit www.pbrnow.com or call 719 242 2800.

About the PBR:
More than 100 million viewers tune in each year to the PBR on FOX, NBC, ESPN, VERSUS, and on a host of foreign networks across the globe. With approximately 400 hours of prime time programming annually, PBR ranks among the most prolific sports on air, in addition to attracting over 1.7 million live event attendees each year with it multi-tiered event structure which includes the prestigious Built Ford Tough Series, the Copenhagen Bull Riding Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry level contestants. The PBR is headquartered in Pueblo, Colo., with additional offices in Australia, Brazil, Canada, and Mexico. The PBR prides itself in its 1,000 plus stock contractor relationships and over 1,200 PBR bull riders competing in more than 300 PBR sanctioned competitions in five countries.