PUEBLO, Colo. (February 20, 2009) - The Professional Bull Riders, Inc. (PBR) is proud to announce that attendance for LIVE events for the Built Ford Tough Series (BFTS) is up 10.7% compared to attendance in 2008. The results are after nine Built Ford Tough Series events in the 2009 season have been completed. The PBR made modest changes in ticket pricing, making it more affordable for fans and families affected by the economy. The change in ticket prices has resulted in a nominal decrease of $1.10 in the average ticket price.
“We feel very fortunate to be experiencing continued growth in a challenging economy,” Randy Bernard, PBR’s Chief Executive Officer, stated. “We believe it is a testament to the great athletes in the sport, one of the greatest races for the World Championship in our history, and our unwillingness to compromise the quality of the events and entertainment value we bring to PBR fans.”
The top 40 bull riders in the world head to Anaheim, Calif., and Glendale, Ariz., over the weekend of February 20 for stops #10 and #11 on the prestigious tour. For more information on the Professional Bull Riders, Inc., please visit www.pbrnow.com or contact Katharine Sherrer at 719.242.2800 ext. 3372.
Don’t miss out on any of the action at the 2009 Built Ford Tough World Finals in Las Vegas, Nev. The world-class event will take place on Oct. 30-Nov 1 and Nov. 5-8 at the Thomas & Mack Center---get your tickets NOW at 866.PBR.SHOW or unlvtickets.com.
About the PBR:
More than 100 million viewers tune in each year to the PBR on FOX, NBC, ESPN, VERSUS, and on a host of foreign networks across the globe. With approximately 500 hours of prime time programming annually, PBR ranks among the most prolific sports on air, in addition to attracting over 1.7 million live event attendees each year with it multi-tiered event structure which includes the prestigious Built Ford Tough Series, the Copenhagen Bull Riding Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry level contestants. The PBR is headquartered in Pueblo, Colo., with additional offices in Australia, Brazil, Canada, and Mexico. The PBR prides itself in its 1,000 plus stock contractor relationships and over 1,200 PBR bull riders competing in more than 300 PBR sanctioned competitions in five countries.
Learn more at www.pbrnow.com
