U.S. Air Force Continues Partnership with Professional Bull Riders!

By Katharine Sherrer, PBR
Posted Thursday, May 14, 2009

PUEBLO, Colo. (May 11, 2009) - The Professional Bull Riders, Inc. (PBR) is thrilled to announce the continuation of its partnership with the United States Air Force (USAF). The U.S. Air Force will continue to be known as the Official Armed Services Branch of the PBR. The partnership was designed to assist the U.S. Air Force in its recruiting, outreach, and awareness while demonstrating the U.S. Air Force’s core values: “Integrity first, Service before self, and Excellence in all we do.”

"The Air Force is extremely excited about partnering with the Professional Bull Riders again this year," said Brig. Gen. A.J. Stewart, Air Force Recruiting Service commander. "The Air Force and PBR both represent excellence. I am proud to be associated with this world-class organization and to have the opportunity to inspire and engage with the young men and women who enjoy these events."

“Everyone involved with PBR – from bull riders to stock contractors to staff - hold the brave men and women of the Air Force and their values in such high regard,” said Sean Gleason, PBR Chief Operating Officer (COO). “Not only is it an honor and privilege for us to represent the United States Air Force in its efforts to inspire and engage the American public, it is a responsibility that fits naturally into the core of our own brand attributes.”

The U.S. Air Force will be an opening ceremonies partner which will include USAF related footage for opening videos, swear-in ceremonies, Color Guard, war veterans, and vocalist/musical group opportunities. They also just recently held the event entitlement for stop #20 on PBR’s elite Built Ford Tough Series in Worcester, Mass., which took place at the DCU Center on May 1-3.

PBR will work with the U.S. Air Force to create local activation and outreach opportunities that include high school visits, where the PBR will provide assets such as bull riders, bullfighters, live bulls, equipment, and more; as well as other activities such as FFA Leadership Conferences.

The PBR is the premier bull riding organization in the world, boasting contestants from the United States, Mexico, Australia, Brazil, and Canada. Its events air weekly on VERSUS at 8 p.m. EST Saturday and Sunday nights (please check your local listings for details in your area), and on NBC and FOX throughout the year. For more information on PBR and its partnership with the U.S. Air Force, please visit www.pbrnow.com or call Katharine Sherrer at 719 242 2800.

Don’t miss out on any of the action at the 2009 Built Ford Tough World Finals in Las Vegas, Nev. The world-class event will take place on Oct. 30-Nov 1 and Nov. 5-8 at the Thomas & Mack Center---get your tickets NOW at 866.PBR.SHOW or

About the PBR:
More than 100 million viewers tune in each year to the PBR on FOX, NBC, ESPN, VERSUS, and on a host of foreign networks across the globe. With approximately 500 hours of prime time programming annually, PBR ranks among the most prolific sports on air, in addition to attracting over 1.7 million live event attendees each year with it multi-tiered event structure which includes the prestigious Built Ford Tough Series, the Copenhagen Bull Riding Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry level contestants. The PBR is headquartered in Pueblo, Colo., with additional offices in Australia, Brazil, Canada, and Mexico. The PBR prides itself in its 1,000 plus stock contractor relationships and over 1,200 PBR bull riders competing in more than 300 PBR sanctioned competitions in five countries.

About the United States Air Force:
The mission of the United States Air Force is to fly, fight and win in Air, Space and Cyberspace. In 2009, the Air Force Recruiting Service is hiring over 31,000 new Airmen. An emphasis is on recruiting people with no prior military service into one of about 140 enlisted career opportunities. The Air Force continues to bring in quality men and women because it matters. The Air Force recruits to retain, so we recruit the brightest candidates possible, them provide them with touch, highly technical training that gives them the right skills to sustain the combat capability of America’s Air Force. For more information about Air Force benefits and opportunities, go to www.airforce.com.