Beverly Hills based management firm ROAR partners with PBR to launch new apparel line PBR Ltd.

By Courtesy of the PBR
Posted Friday, October 9, 2009

NEW YORK, N.Y. (October 8, 2009) - The Professional Bull Riders, Inc. (PBR) is pleased to announce the launch of PBR Ltd., a new lifestyle apparel line born from the spirit of the PBR. The brand is being developed by Beverly Hills-based ROAR.

“We are extremely excited about the launch of the PBR Ltd. line,” said Sean Gleason, PBR’s Chief Operating Officer (COO). “ROAR is an innovative, forward-thinking company that will bring a fresh perspective and high quality merchandise to PBR fans.”

“We’re proud to be a new partner of the PBR,” Ben Cornwell, CEO of PBR Ltd. and director of ROAR’s apparel division said. “PBR Ltd. will focus on contemporary designs that reflect the spirit and attitude of the sport. It’s time the fans of the PBR had a clothing brand to call their own.”

The brand will launch at the 2009 Built Ford Tough World Finals in Las Vegas, Nev., and PBR fans can expect to see four unique groups of merchandise from PBR Ltd. Merchandise will be available during the Finals at the Thomas and Mack Center, the PBR Fan Zone & Marketplace at Mandalay Bay Resort & Casino, and www.pbrltd.com. PBR Ltd. product will rollout into select retailers for the 2009 Holiday season with a broader launch set for spring 2010. The line will include t-shirts; zip up sweatshirts; thermals; and hats for men, women, and children.

The 2009 Built Ford Tough World Finals will showcase the greatest bull riding athletes on the planet in Las Vegas as they vie for more than $3 million in prize money. For the sixth time in its 16-year history, the PBR World Finals will span two consecutive weekends, Oct. 30-Nov 1 and Nov. 5-8. This marquee event represents the crown jewel of bull riding and culminates the 31-city 2009 BFTS tour.

The PBR is the premier bull riding organization in the world, boasting contestants from the United States, Mexico, Australia, Brazil, and Canada. Its events air weekly on VERSUS at 8:00 p.m. EST Saturday and Sunday nights (please check your local listings for details in your area), and on NBC and FOX throughout the year. For more information on PBR’s new partnership with ROAR, please visit www.pbrnow.com or call Katharine Sherrer at 719 242 2800.

All roads are leading to Las Vegas and you don’t want to miss out on any of the action at the 2009 Built Ford Tough World Finals in Las Vegas, Nev. The world-class event will take place on Oct. 30-Nov 1 and Nov. 5-8 at the Thomas & Mack Center---get your tickets NOW at 866.PBR.SHOW or unlvtickets.com!