Professional Bull Riders Invades the Brand-New Cowboys Stadium in 2010

By Courtesy of the PBR
Posted Saturday, September 26, 2009

New York, NY (September 25, 2009) - The Professional Bull Riders, Inc. (PBR) is thrilled to announce that the elite Built Ford Tough Series (BFTS) tour will invade the brand-new, world-class Cowboys Stadium in Arlington, Texas in 2010. Top PBR superstars will ride in the largest, most technologically advanced entertainment venue in the world on Saturday, February 20 for the Dickies 2010 Iron Cowboy Invitational presented by WinStar World Casino. For one unprecedented, action-packed performance, the world’s best riders will put on a bull riding competition unlike any other in the history of the PBR!

“This will be the largest, one-day event in the history of the PBR and the sport of bull riding as well as rodeo,” said Randy Bernard, PBR’s Chief Executive Officer. “Jerry Jones and I are extremely excited to launch an event that will have a significant economic impact on the city and become a staple not only for Arlington, but for the great state of Texas.”

In a one-of-a-kind format created exclusively for Cowboys Stadium, the Dickies 2010 Iron Cowboy Invitational will be the first true, head-to-head competition in the history of the PBR. A total of twenty-four riders will qualify to ride at Cowboys Stadium – eight riders will qualify based off of the 2009 World Finals standings after Las Vegas and will receive a bye in the first round; fourteen additional riders will qualify based off of the 2009 BFTS standings as of January 31; and the PBR Competition Board will award exemptions to two riders. The riders will be paired up and then will each take on the exact same bull with the winner moving on to the next level. The winning rider will be determined by who obtains the highest score. If both riders buck off, the rider who stayed on the longest will move on. In the end, the rider who rides their fourth and final bull for the highest total points will be declared the winner and will take home the largest payout for a one-day event in the history of the PBR!

“This is a unique format that has never been done in the sport of bull riding,” said Ty Murray, PBR founder and nine-time World Champion. “It’s really easy to follow. For every two riders, you’re going to see a true match, and you’re going to see the best guys going head-to-head against the same bull. I think it’s going to be a really exciting fan experience. It’s a win-win for both the fans and the bull riders.”

Dickies, a proud Texas company, is the title sponsor for this prestigious event, and PBR also welcomes a new presenting sponsor, WinStar World Casino. The casino will play host to the Pre-Event Kick-Off Party on Friday, February 19, 2010. Activities include an exclusive rider meet & greet, 2010 PBR World Finals ticket giveaways, special entertainment, and much more.

A token of appreciation was also presented to Dallas Cowboys owner and general manager Jerry Jones by PBR CEO Randy Bernard. A custom buckle was created by Jeffrey Scott, owner and founder of Jeffrey Scott Fine Magnetics, the Official Buckle of the PBR. This one of a kind piece featured a depiction of the new Cowboys Stadium, The Dallas Cowboys trademark star encrusted with Blue Sapphires, and the PBR logo highlighted with rubies and diamonds. This spectacular belt buckle is valued at over $15,000. To see complete coverage of the press conference, please visit www.pbr.tv, beginning at 2:30 p.m.

Tickets for this premier event will be available exclusively to TeamPBR Fan Club members, beginning on Monday, September 28 at 10 a.m. CST. Tickets are priced at as low as $20 and can be purchased by phone at 800.732.1727. To become a TeamPBR Fan Club member and enjoy privileges such as purchasing tickets to all Built Ford Tough Series events before the general public, access to the Official Fan Club Mixer, and more, please visit http://www.teampbr.com.

Tickets will be available online at www.ticketmaster.com, starting on Wednesday, September 30. Beginning on Friday, October 2, the general public will have access to tickets by phone at 800.745.3000, online at www.ticketmaster.com, or in person at the Cowboys Stadium Box Office.

For more information on the Professional Bull Riders and this exciting, unique event at Cowboys Stadium, please visit www.pbrnow.com or contact Katharine Sherrer at 719 242 2800 ext. 3372 or Katharine@pbrnow.com.

All roads are leading to Las Vegas and you don’t want to miss out on any of the action at the 2009 Built Ford Tough World Finals in Las Vegas, Nev. The world-class event will take place on Oct. 30-Nov 1 and Nov. 5-8 at the Thomas & Mack Center---get your tickets NOW at 866.PBR.SHOW or unlvtickets.com!