Jack Daniel’s Rider to Participate in Sturgis Rally Festivities

By Katharine Sherrer
Posted Wednesday, July 29, 2009

PUEBLO, Colo. (July 29, 2009) - The Professional Bull Riders, Inc. (PBR) is thrilled to announce that Jack Daniel’s rider Evan Rasch (Clarksville, Tenn.) will participate in several activities during the 2009 Sturgis Rally, held in Sturgis, S.D on August 3-9. Rasch, who currently resides in Wyoming, will be making appearances at the Jack Daniel’s Tent & Stage from Aug. 1-5. Activities include on-the-hour interviews with Rasch on the stage, drawings for World Finals tickets as well as a World Finals Gift Pack, and more!

Jack Daniel’s is a sponsor of the Sturgis Rally and the Jack Daniel’s Experience is located on the corner of 2nd and Lazelle.

For more information, please visit www.pbrnow.com or contact the Professional Bull Riders at 719 242 2800.

All roads are leading to Las Vegas and PBR is heading down it! Don’t miss out on any of the action at the 2009 Built Ford Tough World Finals in Las Vegas, Nev. The world-class event will take place on Oct. 30-Nov 1 and Nov. 5-8 at the Thomas & Mack Center---get your tickets NOW at 866.PBR.SHOW or unlvtickets.com!

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About the Professional Bull Riders, Inc. (PBR):
PBR attracts over 1.7 million live attendees each year with its multi-tiered event structure which includes the prestigious Built Ford Tough Series, the Copenhagen Bull Riding Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry level contestants. With over 450 hours of prime time programming annually and a viewership of 100 million, PBR ranks among the most prolific sports on air and broadcasts on FOX, NBC, VERSUS, and on a host of foreign networks across the globe. The PBR is headquartered in Pueblo, Colo., with additional offices in Australia, Brazil, Canada, and Mexico, and prides itself in its 1,000 plus stock contractor relationships and over 1,200 PBR bull riders competing in more than 300 PBR sanctioned competitions across the five countries.

For more on the PBR, please visit www.pbrnow.com, www.teampbr.com, www.pbr.tv, myspace.com/pbr_bfts, twitter/teampbr, facebook/professionalbullriders, or www.pbrnow.com/worldfinals/.