PBR Press Releases

Ford Offers Exciting Incentive Program to Consumers
[Jul. 29, 2009] PUEBLO, Colo. (July 29, 2009) - The Professional Bull Riders, Inc. (PBR) is excited to announce that Ford, the Title Sponsor of the Built Ford Tough Series, is participating in the “Cash for Clunkers” program. By Katharine Sherrer

TV Times Announced for Remainder of PBR’s 2009 Regular Season
[Jul. 28, 2009] PUEBLO, Colo. (July 28, 2009) - The Professional Bull Riders’ (PBR) Top 40 riders in the world are on the road to Las Vegas and all are competing for a coveted spot at the 2009 Built Ford Tough World Finals. Starting this weekend, fans can tune in to VERSUS for regular coverage of the second half of the 2009 season to view the exciting race to the 2009 World Championship firsthand. By Courtesy PBR

PBR’s Built Ford Tough Series Invades San Antonio, Texas on August 1-2
[Jul. 27, 2009] PUEBLO, Colo. (July 27, 2009) - The Professional Bull Riders, Inc. (PBR) will set San Antonio, Texas on fire as the elite Built Ford Tough Series (BFTS) tour heads into town! The AT&T Center will host two performances of non-stop action on August 1-2. In stop no. 24 on the prestigious tour, the top 40 bull riders in the world will compete against the toughest bulls the PBR has to offer, all riding to win the coveted event title. Action from the Bud Light Invitational presented by Cooper Tires will get underway on Saturday at 6:50 p.m. and on Sunday at 2 p.m. By Courtesy PBR

Current World No. 1 Takes Fourth BFTS Event of the Year
[Jul. 20, 2009] Lostroh rides all three of four bulls over the weekend, claiming the 2009 U.S. Border Patrol Invitational event title. By Katharine Sherrer

Oregon Young Gun Takes Round Two Victory in Tulsa
[Jul. 20, 2009] TULSA, Okla. (July 18, 2009) - The world’s best bull riders invaded the BOK Center for the second of three performances in Tulsa, Okla. The U.S. Border Patrol Invitational presented by Express and River Spirit Casino, stop #23 in the prestigious Built Ford Tough Series (BFTS) tour, showcased the top 40 bull riders as they took on the toughest bulls the PBR had to offer in front of an enthusiastic Saturday night crowd. At the end of round two, Oregon young gun Cody Ford (Stanfield, Ore.) found himself atop the leader board after scoring 90 points on the bull, Booger Butt, owned by Jeff Robinson/Mike Tedesco/ Larry the Cable Guy/Bar None. Ford collected a check for $2,730. By Katharine Sherrer

World No. 1 Takes Round One Victory in Tulsa
[Jul. 19, 2009] PUEBLO, Colo. (July 17, 2009) - The top 40 bull riders invaded The Sooner State for the 2009 U.S. Border Patrol Invitational presented by Express and River Spirit Casino. The world’s best riders took on the toughest bulls in the country in Tulsa’s brand-new BOK Center for stop #23 of the Professional Bull Riders’ (PBR) elite Built Ford Tough Series (BFTS) tour. In the end, world no. 1 bull rider Kody Lostroh (Longmont, Colo.) took home the round one win after riding the bull, Neon Ghost, owned by Jeff Robinson Bucking Bulls/Bryan Smith, for 88.5 points. Lostroh pocketed $7,000 for his efforts. By Katharine Sherrer

Catch exclusive PBR Australia event footage on PBR TV
[Jul. 17, 2009] PUEBLO, Colo. (July 16, 2009) - Want to see how bull riding is done in The Land Down Under? Get ready for an online experience unlike any other when PBR Australia airs events from their 2009 PBR Australia schedule. The events will air exclusively on pbr.tv starting this Friday, July 10. By Katharine Sherrer

Minor League Results for July 10-12 and Upcoming Events
[Jul. 16, 2009] PUEBLO, Colo. (July 14, 2009) - As the Professional Bull Riders’ elite Built Ford Tough Series (BFTS) returns to Tulsa, Okla., PBR’s Minor League tours continue to cross the nation during the month of July. Each PBR rider is trying to earn a spot on the coveted tour in hopes of a qualification to the 2009 PBR Built Ford Tough World Finals, held in Las Vegas, Nev., on Oct. 30-Nov. 1 and Nov. 5-8. Continue checking back weekly to www.pbrnow.com for updates!

PBR teams up with National Little Britches Rodeo for 2009 PBR Built Ford Tough World Finals
[Jul. 13, 2009] PUEBLO, Colo. (July 13, 2009) - The Professional Bull Riders, Inc. (PBR) are excited to team up with National Little Britches Rodeo Association for a unique opportunity at the 2009 PBR Built Ford Tough World Finals in Las Vegas, Nev. The top three bull riders in the Little Britches Junior and Senior divisions in bull riding will qualify to ride at the Thomas & Mack Center during the 1st weekend of the 2009 Finals, held on Oct. 30-Nov. 1.

PBR’s Built Ford Tough Series Returns to Tulsa for Three Action-Packed Performances!!
[Jul. 13, 2009] PUEBLO, Colo. (July 13, 2009) - The Professional Bull Riders, Inc. (PBR) brings its Built Ford Tough Series (BFTS) to Tulsa’s brand-new BOK Center for the U.S. Border Patrol Invitational presented by Express and River Spirit Casino, stop #23 on the elite tour. On Friday, July 17th at 8 p.m., on Saturday, July 18th at 7:30 p.m., and on Sunday, July 19th at 2 p.m., the PBR will showcase the top 40 bull riders in a world-class production as they compete for the coveted event title.

2009 PBR World Cup team members announced
[Jul. 8, 2009] PUEBLO, Colo. - The Professional Bull Riders, Inc. (PBR) is excited to announce the 25 bull riders who have been selected to represent their respective countries (United States, Mexico, Brazil, Canada, Australia, Brazil) for the 2009 PBR World Cup presented by Dickies - Barretos. The three-day competition gets underway on August 28-30, 2009 in Barretos, Sao Paulo, Brazil, at the Festa do Peao de Boiadeiro de Barretos.

PBR and Allegiant Air announce travel packages for the 2009 Built Ford Tough World Finals
[Jul. 8, 2009] PUEBLO, Colo. (July 8, 2009) - The Professional Bull Riders, Inc. (PBR) and Allegiant Air, LLC are excited to announce that travel packages for the 2009 PBR Built Ford Tough World Finals are now available. Allegiant Air recently signed on as a partner with the PBR, becoming the “Official Airline of the PBR World Finals.”

Meier disarmed; Elbow may keep Oklahoman out of World Cup
[Jul. 2, 2009] PUEBLO, Colo. Jun 30, 2009 – On his way to Dallas to have the injured elbow on his free arm surgically repaired by Dr. Tandy Freeman, Austin Meier joked that “right now it just adds one more scar to the story.”

Hard Rock Hotel & Casino Become Official Partner of 2009 PBR Built Ford Tough
[Jun. 26, 2009] The Professional Bull Riders, Inc. (PBR) is thrilled to announce a new partnership with Hard Rock Hotel & Casino. The partnership will bring two marquis events to Hard Rock’s brand-new venue, “The Joint,” an intimate 4,000 seat entertainment facility which held its Grand Opening in April 2009. By Katharine Sherrer