LAS VEGAS (August 5, 2010) - The Professional Bull Riders, Inc. (PBR) are pleased to announce that Hard Rock Hotel & Casino is the Official Hotel of the Fan Zone and Marketplace for the 2010 PBR World Finals on Oct. 20-24 at the Thomas & Mack Center.
It was also announced that Hard Rock Hotel & Casino will host the bull draft and official after party on Oct. 21 and Oct. 23 as well as the Finals award banquet on Oct. 24 at The Joint, by Rogue, concert venue.
“The PBR is happy to continue our partnership with Hard Rock Hotel & Casino,” said Kevin Camper, chief sales and marketing officer for the PBR. “The location allows fans to visit the Fan Zone and still be in proximity to the Thomas & Mack Center for each night’s bull riding.”
The PBR World Finals are at 6 p.m. on Oct. 20-23 and at 11:30 a.m. on Oct. 24. Tickets begin at $21 and can be purchased at the Thomas & Mack Center box office, online at www.unlvtickets.com and by telephone at 866-PBR-SHOW.
For special PBR World Finals rates at Hard Rock Hotel & Casino, please visit https://resweb.passkey.com/go/pbrfanblock2010 or telephone (800) 473-7625 and mention the code ‘PBR Fan.’
The PBR is having the deepest title race in history and there have been 16 different winners through the first 22 events of the elite Built Ford Tough Series.
For more information on the Professional Bull Riders, please visit www.pbr.com or contact Jack Carnefix at (719) 242 2800 or jcarnefix@pbr.com or Sara Broun at (719) 242 2800 or sbroun@pbr.com.
About the Professional Bull Riders, Inc. (PBR)
More than 100 million viewers tune in each year to the PBR on Versus, NBC, CBS and on television networks around the world. With approximately 400 hours of primetime programming annually, the PBR ranks among the most prolific sports on air. The PBR attracts nearly two million live event attendees each year to its marquee Built Ford Tough Series and the PBR Touring Pro Division. More than 1,200 PBR bull riders compete every year in approximately 300 PBR sanctioned competitions in the United States, Australia, Brazil, Canada and Mexico. The PBR was nominated as 2010 Sports League of the Year at the Sports Business Journal Sports Business Awards alongside the National Football League, National Basketball Association and Major League Baseball.
For more on the PBR, please visit www.pbr.com, www.teampbr.com, www.pbr.tv, www.myspace.com/teampbr, twitter.com/teampbr, or www.pbr.com/worldfinals/.
About Hard Rock Hotel & Casino: Hard Rock Hotel & Casino, owned and operated by Morgans Hotel Group Co. (NASDAQ: MHGC) and equity partner DLJ Merchant Banking Partners, is a premier destination entertainment resort situated on 26 acres in Las Vegas. Built in 1995, the property recently completed its $750 million expansion in early 2010. Hard Rock Hotel & Casino offers an energetic entertainment and gaming experience with the services and amenities associated with a boutique luxury resort hotel. The property is known for its innovative nightlife and music scene where such acts as The Rolling Stones, Bon Jovi, Paul McCartney, Incubus, Nine Inch Nails and The Killers have all performed. Features of the property include an 11-story Hard Rock Hotel tower with 640 guest rooms, 17-story Paradise Tower with 490 rooms and suites and the all-suite HRH Tower with 359 suites, eight spa villas and seven penthouse suites; 72,000 square feet of casino space; 80,000 square feet of flexible meeting and convention space; the luxurious Vanity nightclub; Reliquary Water Sanctuary & Spa; BrannonHair salon; 4.8 acres of tropical pool paradise; Rehab, the trendsetting Sunday afternoon pool party; The Joint by Rogue concert venue, home to Supernatural Santana: A Trip Through the Hits; rock club Wasted Space; a 7,000 square feet Poker Lounge; restaurants including Rare 120 steakhouse, the Tuscan-style Italian eatery AGO, world-renowned Nobu, Johnny Smalls, Pink Taco and Mr. Lucky’s 24/7 diner; numerous cocktail lounges; several retail stores; and the Rock Spa/Health Club, a state-of-the-art fitness center. For room availability and additional information call (800) HRD-ROCK (800) 473-7625) or visit www.hardrockhotel.com.
