PUEBLO, Colo. (July 29, 2009) - The Professional Bull Riders, Inc. (PBR) is excited to announce that Ford, the Title Sponsor of the Built Ford Tough Series, is participating in the “Cash for Clunkers” program. The program, also known as CARS – Car Allowance Rebate System – is a government-sponsored plan to assist customers in trading in a program-qualifying vehicle for a new, fuel-efficient vehicle. Customers will receive a $3,500 to $4,500 incentive from the U.S. government on top of all other manufacturer incentives in exchange for their vehicles.
There are 20 vehicles in the Ford, Lincoln, and Mercury lineup that qualify for this program and only one CARS incentive may be used in the new vehicle sale. To trade in a vehicle, the customer must purchase the new vehicle from a participating car dealership. The following limitations are in effect:
**The trade-in vehicle has to be manufactured less than 25 years before the trade-in date.
**The trade-in vehicle must have a combined city/highway fuel economy of 18 mpg or less.
**The trade-in vehicle must be in drivable condition and be continuously registered and insured to the same owner for the full-year preceding the trade-in.
**The manufacturers’ suggested retail price for the new vehicle cannot exceed $45,000.
**Additionally, the F-150, Super Duty, and E-Series will qualify under certain conditions if the vehicle being traded in is a truck of comparable size, as defined in the legislation.
Customers can visit www.ford.com to find out more about the program, determine if their vehicle qualifies, and view Ford, Lincoln, and Mercury vehicles that are eligible to receive an incentive.
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All roads are leading to Las Vegas and you don’t want to miss out on any of the action at the 2009 Built Ford Tough World Finals in Las Vegas, Nev. The world-class event will take place on Oct. 30-Nov 1 and Nov. 5-8 at the Thomas & Mack Center---get your tickets NOW at 866.PBR.SHOW or unlvtickets.com!
About the Professional Bull Riders, Inc. (PBR):
PBR attracts over 1.7 million live attendees each year with its multi-tiered event structure which includes the prestigious Built Ford Tough Series, the Copenhagen Bull Riding Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry level contestants. With over 450 hours of prime time programming annually and a viewership of 100 million, PBR ranks among the most prolific sports on air and broadcasts on FOX, NBC, VERSUS, and on a host of foreign networks across the globe. The PBR is headquartered in Pueblo, Colo., with additional offices in Australia, Brazil, Canada, and Mexico, and prides itself in its 1,000 plus stock contractor relationships and over 1,200 PBR bull riders competing in more than 300 PBR sanctioned competitions across the five countries.
For more on the PBR, please visit www.pbrnow.com, www.teampbr.com, www.pbr.tv, myspace.com/pbr_bfts, twitter/teampbr, facebook/professionalbullriders, or www.pbrnow.com/worldfinals/.
About Ford Motor Company:
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 205,000 employees and about 90 plants worldwide, the company’s wholly owned brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com
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