New York, NY (February 5, 2010) - The 2010 Dickies Iron Cowboy Invitational presented by WinStar World Casino is right around the corner! Now, fans have the opportunity to get in on the action with a chance to win $50,000 in the 2010 Dickies Iron Cowboy Bracket Challenge!
Fans can register for the 2010 Dickies Iron Cowboy Bracket Challenge at www.pbrbracketchallenge.com. Once registered, just fill out the bracket predictions and follow all of the action online. On Feb. 20 at 4:00pm ET, 24 lucky entrants will be chosen as finalists. If any of those 24 finalists predict a perfect bracket, they instantly win $50,000 cash!
The first-place finisher from all of the entries will win an exclusive trip for two to the 2010 PBR World Cup in Las Vegas on April 16-18 (includes airfare, hotel and tickets). Two runners-up will each receive a PBR merchandise prize pack and two tickets to the BFTS event of their choice.
The Top 24 bull riders in the world will compete at The Dickies Iron Cowboy Invitational on Saturday Feb. 20, in the first-ever dirt event at Cowboys Stadium. Top PBR superstars will go up against the rankest bulls the PBR has to offer in the largest, most technologically advanced venue in the world.
At the 2010 Dickies Iron Cowboy Invitational, fans will enjoy more than two hours of rock & roll music, pyrotechnics, and an up close and personal view of The Toughest Sport on Earth! They will also get the opportunity to get up close and personal with multi-platinum country artist Gary Allan, when he kicks off the Dickies Iron Cowboy invitational with a one-time-only concert for the PBR. Tickets for the 2010 Dickies Iron Cowboy Invitational start at $20 (standard ticket fees apply) and are available by phone at 800.745.3000, online at www.ticketmaster.com, or in person at the Cowboys Stadium Box Office.
For more information about all of the events and activities surrounding the 2010 Dickies Iron Cowboys Invitational presented by WinStar World Casino, please visit the special PBR event page here: http://pbrnow.com/competition/bfts/eventload.cfm?id=3243
For complete rules about the Bracket challenge, go to www.pbrbracketchallenge.com.
The PBR is the premiere bull riding organization in the world, boasting contestants from the United States, Mexico, Australia, Brazil, and Canada. One of the fastest growing sports in the country, PBR’s events air weekly on VERSUS, NBC, CBS, and FOX. For more information on the Professional Bull Riders, please visit www.pbr.com or contact Sara Broun at 719 242 2800 or sbroun@pbrnow.com.
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About the Professional Bull Riders, Inc. (PBR):
More than 100 million viewers tune in each year to the PBR on FOX, NBC, VERSUS and on a host of foreign networks across the globe. With approximately 400 hours of prime time programming annually PBR ranks among the most prolific sports on air, in addition to attracting over one and one half million live event attendees each year with its multi-tiered event structure which includes the marquee Built Ford Tough Series and Touring Pro Division. The PBR is headquartered in Pueblo, Colo., and has over 1,200 PBR bull riders compete in more than 300 PBR sanctioned competitions in the United States, Australia, Brazil, Canada, and Mexico.
For more on the PBR, please visit www.pbr.com, www.teampbr.com, www.pbr.tv, www.myspace.com/teampbr, twitter.com/teampbr, www.facebook.com/TeamPBR, or www.pbr.com/worldfinals/.
About Dickies:
The Dickies brand has a strong and proud heritage of providing tough, quality clothing to American workers for more than 87 years. Over that time, the company has grown from the U.S. Bib Overall Company in 1922 to the Williamson-Dickie Manufacturing Company. From overalls to World War II U.S. military uniforms to its iconic Original 874 work pant and much more, Dickies is the global leader in innovative work apparel while also meeting consumer needs for quality after work clothing at a great value. The Dickies portfolio of apparel includes men’s and women’s work pants, shorts, shirts, denim, outerwear, school wear and an extensive licensing program, all backed by a lifetime guarantee. The company operates through subsidiaries in North America, Canada and Europe as well as exclusive distributorship around the world. For more information on the uncomplicated style of Dickies, visit www.dickies.com.
