DES MOINES, Iowa (April 27, 2010) - Professional Bull Riders, Inc. (PBR) is heading back to the Midwest, this time bringing the elite Built Ford Tough Series tour to Iowa, for the Des Moines Invitational presented by Midwest Ford Dealers and brought to you by Troy-Bilt. For two nights only, Friday, April 30 at 8:00 p.m. and Saturday, May 1 at 6:50 p.m., the Top 40 bull riders in the world will take over the Wells Fargo Arena and battle it out against the best bulls the PBR has to offer.
Tickets are on sale now for as little as $10, and can be purchased online at Dahlstickets.com, in person at the Wells Fargo Arena box office, or by calling (866) 553-2457. Fans will get to witness firsthand the bone-crushing action of The Toughest Sport on Earth, with over two hours packed full of thrills and spills, pyrotechnics and rock & roll music.
Expected to compete in Des Moines are current world leader Renato Nunes (Buritama, SP, Brazil); current No. 4 in the world standings J.B. Mauney (Mooresville, N.C.); and Team Brazil World Cup member Guilherme Marchi (Leme, SP, Brazil); as well as PBR fan favorites Shane Proctor (Mooresville, N.C.), Jody Newberry (Ada, Okla.), Ryan McConnel (Colgate, Okla.) and Brazilian Valdiron de Oliveira (Aparecida de Goiania, GO, Brazil).
The invitational will consist of three rounds of competition, with the first two rounds featuring the Top 40 bull riders matched against the PBR’s rankest bulls. The scores from the two rides will be combined and the riders with the Top 15 scores will advance to the Built Ford Tough Championship Round after intermission on Saturday. In the end, the cowboy with the highest total score on three bulls will be declared the winner!
As an added bonus to the weekend, fans can meet the stars of PBR at the Bass Pro Shops in Altoona, Iowa, on Saturday, May 1 from 1:00-2:00 p.m. PBR riders, Dickies Dura Bullfighters and other PBR personalities will be signing autographs and taking pictures with fans. PBR commentator and fishing enthusiast Clint Adkins will be demonstrating fishing techniques during a 30-minute fishing seminar from 1:30-2:00 p.m. Brandon Bates, PBR commentator and host of the Outdoor Channel’s “Elk Chronicles,” will be teaching hunting techniques from 2:00-2:30 p.m. Fans can also find out if they have what it takes to master a bull by hopping on the PBR mechanical bulls from 10:00 a.m.-2:00 p.m. Bass Pro Shops is located at 1000 Bass Pro Drive NW, Altoona, Iowa, 50009.
PBR is the premiere bull riding organization in the world, boasting contestants from the United States, Mexico, Australia, Brazil and Canada. One of the fastest growing sports in the country, the PBR’s events air weekly on VERSUS, NBC, CBS and FOX. For more information on Professional Bull Riders, please visit www.pbr.com or contact Sara Broun at (719) 242-2800 (sbroun@pbrnow.com).
Join PBR on Facebook www.facebook.com/TeamPBR and Twitter www.twitter.com/teamPBR
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About Professional Bull Riders, Inc. (PBR):
More than 100 million viewers tune in each year to the PBR on VERSUS, NBC, CBS and FOX and a host of foreign networks across the globe. With approximately 400 hours of prime time programming annually PBR ranks among the most prolific sports on air, in addition to attracting over 1.5 million live event attendees each year with its multi-tiered event structure which includes the marquee Built Ford Tough Series and Touring Pro Division. PBR is headquartered in Pueblo, Colo., and has over 1,200 bull riders compete in more than 300 PBR-sanctioned competitions in the United States, Australia, Brazil, Canada and Mexico.
For more on PBR, please visit www.pbr.com, www.teampbr.com, www.pbr.tv, www.myspace.com/teampbr, www.twitter.com/teampbr or www.pbr.com/worldfinals/.
