"Cord McCoy PBR Challenge promoted by Cass Co. Fairboard. The Professional Bull Riders are bucking into Atlantic, IA September 11, 2010 for a Saturday night filled with rank bulls, high scores, and big wrecks. This event is brought to you by PBR world finalist and Amazing Race star Cord McCoy of Tupelo, OK. The Cord McCoy PBR Challenge Touring Pro Division is set to begin 7:30 p.m. at the Cass Co. Fairgrounds. Tickets are $15 in advance and $20 at the gate. Tickets go on sale at noon on Thursday August 5, 2010 at the Cass Co. Fairgrounds with Cord McCoy in attendance on that day.
The Cord McCoy PBR Challenge will showcase some of the most promising and rising stars of the PBR, riding alongside fan favorites and veterans, as all of the competitor’s face-off against the most famous animal athletes in the industry. These animal athletes are presented to you by Double S Bull Co. of Sidney, Iowa and multiple PBR stock contractors. The PBR’s Pro Touring Division offers upcoming bull riders the opportunity to compete in PBR sanctioned events, while earning money to qualify for the PBR’s elite Built Ford Tough World Finals. The Cass County Fairboard is seeking sponsors for this event."
