Catch exclusive PBR Australia event footage on PBR TV

By Katharine Sherrer
Posted Friday, July 17, 2009

PUEBLO, Colo. (July 16, 2009) - Want to see how bull riding is done in The Land Down Under? Get ready for an online experience unlike any other when PBR Australia airs events from their 2009 PBR Australia schedule. The events will air exclusively on pbr.tv starting this Friday, July 10.

PBR AUSTRLIA AIRDATES

2009 PBR Troy Dunn International – Townsville, QLD (Friday, May 22) – Airs Friday, July 17
2009 PBR Troy Dunn International – Townsville, QLD (Saturday, May 23) – Airs Friday, July 24

2009 PBR Brendon Clark Invitational – Newcastle, NSW (Friday, May 29) – Airs Friday, July 31
2009 PBR Brendon Clark Invitational – Newcastle, NSW (Saturday, May 30) – Airs Friday, August 7

2009 PBR World Challenge – Gold Coast, QLD (Friday, June 19) – Airs Friday, August 14
2009 PBR World Challenge – Gold Coast, QLD (Saturday, June 20) – Airs Friday, August 21

Regular Built Ford Tough Series (BFTS) riders such as fan favorites Luke Snyder (Raymore, Mo.) and Rocky McDonald (Col. Juarez, Mexico) and young guns like Ryan McConnel (Colgate, Okla.) and Kolt Donaldson (Idabel, Okla.) made the trek to Australia to compete in some of their top events.

To catch all of the hard-hitting, event action visit www.pbr.tv where footage will be available 24 hours a day.

PBR is on THE ROAD TO VEGAS! Don’t miss out on any of the action at the 2009 Built Ford Tough World Finals in Las Vegas, Nev. The world-class event will take place on Oct. 30-Nov 1 and Nov. 5-8 at the Thomas & Mack Center---get your tickets NOW at 866.PBR.SHOW or unlvtickets.com!

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About the Professional Bull Riders, Inc. (PBR):
PBR attracts over 1.7 million live attendees each year with its multi-tiered event structure which includes the prestigious Built Ford Tough Series, the Copenhagen Bull Riding Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry level contestants. With over 450 hours of prime time programming annually and a viewership of 100 million, PBR ranks among the most prolific sports on air and broadcasts on FOX, NBC, VERSUS, and on a host of foreign networks across the globe. The PBR is headquartered in Pueblo, Colo., with additional offices in Australia, Brazil, Canada, and Mexico, and prides itself in its 1,000 plus stock contractor relationships and over 1,200 PBR bull riders competing in more than 300 PBR sanctioned competitions across the five countries.

For more on the PBR, please visit www.pbrnow.com, www.teampbr.com, myspace.com/pbr_bfts, twitter/teampbr, facebook/professionalbullriders, or www.pbrnow.com/worldfinals/.

About PBR Australia:
Professional Bull Riders, Inc. (PBR) was founded in 1992 by 20 accomplished bull riders who decided to develop bull riding – the most popular event in traditional rodeo – into a stand-alone sport. Today more than 1,200 bull riders hold PBR memberships and compete in more than 300 PBR sanctioned competitions around the globe for a total prize pool exceeding US$13 million. In November 2005, PBR announced their plans for worldwide expansion. Since then, PBR has opened offices in Canada, Mexico, Australia and Brazil and is rolling out major live events in key cities in each of these countries. PBR Australia is a partnership between the PBR and Dainty Consolidated Entertainment (one of Australia’s major concert promoters) and will stage major bull riding events in key cities in Australia and New Zealand – kicking off with the inaugural

PBR World Cup on the Gold Coast in 2007. Due to the high demand for more bull riding across Australia, PBR has now established the PBR Challenger Series as a feeder into the Australian premier league of bull riding – the Bundaberg Rum PBR Touring Pro. Prize money won at these events counts toward qualification to PBR Cup Events in Australia and to the annual PBR World Finals in Las Vegas. So the Professional Bull Riders offer a genuine pathway for Australian bull riders to earn substantial prize money in Australia and to compete on the world stage.
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