New York, NY (February 27, 2010) - The Professional Bull Riders, Inc. (PBR) is thrilled to announce the 2010 World Cup team captains. The five captains will be representing and leading their respective countries (United States, Mexico, Brazil, Canada, and Australia) to find out who is the best bull riding nation in the world!
Leading Team USA and defending USA’s 2008 and 2009 PBR World Cup titles will be 2002 PBR World Finals Event winner and former PBR Rookie of the Year, J.W. Hart (Marietta, Okla.). This is Hart’s third year as captain of Team USA, and he is looking to continue the team’s winning streak.
For the fourth year in a row, Team Brazil’s captain is PBR legend Adriano Moraes (Cachoeiera Paulista, SP, Brazil), who is the only rider in PBR history to win three World Championship titles. The USA/Brazil rivalry continues this year, as Moraes makes plans to avenge Brazil’s home turf loss to USA at last year’s World Cup, and walk away with the 2010 PBR World Cup title.
Cody Snyder (Medicine Hat, AB), former World Champion Bull Rider, returns for the fourth year in a row as the Canadian team captain. Team Canada finished second at the 2007 and 2009 World Cup events, and Snyder hopes to finally have Team Canada in position to take home the coveted event title.
Heading up the Australian team is 1998 PBR World Champion Troy Dunn (Queensland, AU). Dunn returns as the Australian captain for the fourth time, aiming to prove that Australia is one of the elite bull riding nations in the world.
Team Mexico has a new focus in 2010, with two-time PBR World Finals qualifier Gerardo Venegas (Juarez, Chih, Mexico) taking the lead as team coach. He will be working with two co-captains from the two largest rodeo and bull riding federations in Mexico: Amando Aguirre, President of the Mexican Federation of Rodeo, and Ruben Mujica, President of Cuernos Chuecos (Mexican bull riding league). Aguirre and Mujica have joined forces to ensure that Team Mexico has the best Mexican bull riders representing their country in Las Vegas, giving them a prime opportunity to take home the title.
The 2010 PBR World Cup presented by Dickies, the PBR’s premier international event, comes to the United States for the first time ever. All of the action will take place at the Thomas & Mack Center in Las Vegas from April 16-18.
Held over the course of three nights, fans will be witness to world-class rides during six rounds of action, with all 25 riders competing in each round. This means that fans will have the opportunity to watch at least 50 show-stopping rides each night! The top three scores for each country in each round will count toward the team total. The team accumulating the most points during the six rounds will be declared the winner!
Hotel rooms and packages can be reserved at Treasure Island, the official host hotel of the 2010 PBR World Cup presented by Dickies. Not only will Treasure Island be home to the riders during the World Cup, but the hotel and casino will also play host to various World Cup after parties, and be “home base” for all PBR activity during the World Cup. For more information about prices and to reserve a room now, go to www.treasureisland.com or call (800) 288-7206.
For more information about the 2010 PBR World Cup presented by Dickies, please visit www.pbr.com or contact Sara Broun at sbroun@pbrnow.com or 719-242-2800.
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About the Professional Bull Riders, Inc. (PBR):
More than 100 million viewers tune in each year to the PBR on FOX, NBC, VERSUS and on a host of foreign networks across the globe. With approximately 400 hours of prime time programming annually PBR ranks among the most prolific sports on air, in addition to attracting over one and one half million live event attendees each year with its multi-tiered event structure which includes the marquee Built Ford Tough Series and Touring Pro Division. The PBR is headquartered in Pueblo, Colo., and has over 1,200 PBR bull riders compete in more than 300 PBR sanctioned competitions in the United States, Australia, Brazil, Canada, and Mexico. For more on the PBR, please visit www.pbr.com, www.teampbr.com, www.pbr.tv, www.myspace.com/teampbr, twitter.com/teampbr, www.facebook.com/TeamPBR, or www.pbr.com/worldfinals/.
About Dickies
The Dickies brand has a strong and proud heritage of providing tough, quality clothing to American workers for more than 87 years. Over that time, the company has grown from the U.S. Bib Overall Company in 1922 to the Williamson-Dickie Manufacturing Company. From overalls to World War II U.S. military uniforms to its iconic Original 874 work pant and much more, Dickies is the global leader in innovative work apparel while also meeting consumer needs for quality after work clothing at a great value. The Dickies portfolio of apparel includes men’s and women’s work pants, shorts, shirts, denim, outerwear, school wear and an extensive licensing program, all backed by a lifetime guarantee. The company operates through subsidiaries in North America, Canada and Europe as well as exclusive distributorship around the world. For more information on the uncomplicated style of Dickies, visit www.dickies.com.
About Treasure Island
Treasure Island on the Las Vegas Strip, a privately owned hotel and casino boasting nearly 3,000 guest rooms, stands alone as the only major Strip property to claim that unique market position. It’s a world-class destination for headline entertainment, the enchanting Sirens of TI nightly outdoor show and Mystère, the classic Cirque du Soleil performance that combines the powerful athleticism, high-energy acrobatics and inspiring imagery that have become the company’s hallmark. Upscale and casual dining choices, hip nightspots and indulgent spa and shopping experiences further complement the one-of-a-kind Treasure Island guest experience. For information or to make a reservation, call 800-288-7206 or visit www.treasureisland.com.
