PAGOSA SPRINGS, CO – Parelli™ Natural Horsemanship – the world leader in natural horsemanship – announced today the launch of an all-new television series to air this summer on RFD-TV. The reality-based show “The Horseman’s Apprentice” follows eight students as they study under the founder of natural horsemanship and one of the most famous horse trainers of today, Pat Parelli. “The Horseman’s Apprentice” launches July 7 and airs every Wednesday at 12:00 p.m. Eastern, 11:00 a.m. Central, and 10:00 p.m. Eastern/9:00 p.m. Central. Episodes will also be available on a delay at www.parelli.com.
Every summer students from around the world come to Colorado to train at the Parelli Campus and while some hope to become certified Parelli instructors, all of them want to learn from the best. Following students from all walks of life including former elementary school teachers, Texas ranch hands, and students from Australia, UK and Europe, “The Horseman’s Apprentice” series will give audiences worldwide an unprecedented glimpse into what it’s like to live and work at a state-of-the-art horse training facility in Colorado.
“RFD-TV is such an important partner as we communicate the Parelli method and teach natural horsemanship techniques, so we’re honored they’ve picked up this new show in a format never before seen on the network,” said Neil Pye, chief of media for Parelli. “This new reality series allows us the opportunity to provide viewers with more than just an educational program; filming the student-teacher dynamic in real-life situations results in a program that is extremely entertaining, exciting and inspiring.”
Bringing new life and excitement to “Rural America’s Most Important Network,” Parelli Natural Horsemanship will provide entertainment from rocky trail rides and cattle drives to open mic nights at the local brewery and trips to the hot springs. Viewers will watch the apprentices hitch up a team of Belgian draft horses, train fresh colts, and take the show on the road. From humble tasks like scooping manure to rewarding feats like communicating with a skittish horse in front of an expectant audience, the apprentices challenge themselves in every way.
Winning the Cablefax Best Educational Series Award in 2009, “Parelli Natural Horsemanship” is one of the top equine programs on RFD-TV, a national American cable network reaching 40 million homes and 11.2 million adult viewers weekly. “The Horseman’s Apprentice” will be shot in and around Pagosa Springs and in the San Juan National Forest.
For sponsorship opportunities and/or media interviews, etc., please contact Jenny Dubberly at jdubberly@fwv-us.com or 828.719.7083.
ABOUT PARELLI
The Parelli Program, founded in 1981 by lifelong horseman and teacher Pat Parelli, combines common sense psychology and communication techniques and philosophies for a better horse and human training method. The Parelli method allows horse lovers at all levels to achieve success without force, partnership without dominance, teamwork without fear, willingness without intimidation and harmony without coercion. Linda and Pat Parelli are on a mission to make the world a better place for horses and humans, working to inspire, empower and educate through natural horsemanship. Their award-winning Parelli Natural Horsemanship TV series can be seen on cable and satellite on RFD-TV on Wednesdays at 10:00 p.m. EST. To learn more about Parelli, please visit www.parelli.com.
ABOUT RFD-TV, LLC
Launched in December of 2000 and now beginning its 10th year of broadcasting, RFD-TV is the nation's first 24-hour television channel dedicated to serving the needs and interests of rural America with programming focused on agriculture, equine and rural lifestyle, along with traditional country music and entertainment. The channel is now distributed into more than 40 million homes worldwide by DBS and cable systems including DISH Network (231), DIRECTV (345), Comcast, Verizon FiOS TV (247), Mediacom, Charter, Bresnan, Brighthouse, Time Warner, Cox, SKY, Freesat and more than 600 independent rural cable systems. Production originates in studios located in Nashville, Tennessee, for RFD-TV and RFD HD, and from London, England, for RURAL TV, the company’s new international channel launched throughout the UK in March 2009. RFD-TV The Magazine now has more than 160,000 paid subscribers for its bi-monthly publication, and the company continues to operate RFD-TV The Theatre in Branson, Missouri. For more information, visit www.rfdtv.com.
