The American Bucking Bull Inc. Exceeds 2008 Projected Numbers

By ABBI
Posted Saturday, January 3, 2009

PUEBLO, Colo. (January 2, 2009) - The Professional Bull Riders, Inc. (PBR) and American Bucking Bull Inc.(ABBI) are proud to announce that they have exceeded projected numbers for 2008! With over 20,000 animals being entered into the genetic database, the ABBI is quickly approaching over 80,000 animals. This is a 35% increase over last year’s registration numbers. <!--[endif]-->

The ABBI is not only growing its registration numbers, but has grown in its new member numbers. The membership has grown to over 3,000 members with over 700 new members for 2008 and 112 of those are registered as Jr. Members, the next generation of breeders.

“The ABBI has just started to realize its true potential. With the strength of this year's ABBI breeding programs, bulls such as Crosswired, Jacob's Pet, El Presidente, Lightning McQueen, and Black Pearl, are soon to become household names at the PBR events. It is a very exciting time to be involved in the bucking bull industry,’’ stated Andee Lamoreaux, ABBI’s General Manager.

The ABBI is also offering a new way to be involved with the sport without owning bulls. New to 2009, the USBBA has been created. For an annual fee of $25, USBBA members will receive six issues of Bull Pen Magazine, the official magazine of the ABBI, with each issue including feature stories on some of the top and up and coming bull breeders, recaps the previous events, lists the standings of the Classic and Futurity animals, and more.

For more information on the ABBI and the USBBA, please visit www.americanbuckingbull.com or www.pbrnow.com.

About the ABBI:
American Bucking Bull, Inc. (“ABBI”) is dedicated to unifying, developing and promoting the bucking bull industry through pedigree preservation; enhancement and promotion of bucking bull ownership, breeding, and welfare; and development of programs and events showcasing the world’s finest bucking bull stock. The ABBI is registry set up to record and preserve the pedigrees of the world’s premier bucking bull livestock. ABBI is structured to promote participation by those with the biggest stake in the bucking bull industry – the owners, breeders and trainers of the world’s greatest bucking bulls. The ABBI provides an environment where bucking bull breeder’s can introduce and foster the growth of young bucking bulls ensuring the finest animal athletes are available to compete at selected PBR Built Ford Tough, Copenhagen Challenger, Enterprise Rent A Car, and Discovery tour events.

About the PBR:
More than 100 million viewers tune in each year to the PBR on FOX, NBC, ESPN, VERSUS, and on a host of foreign networks across the globe. With approximately 500 hours of prime time programming annually, PBR ranks among the most prolific sports on air, in addition to attracting over 1.7 million live event attendees each year with it multi-tiered event structure which includes the prestigious Built Ford Tough Series, the Copenhagen Bull Riding Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry level contestants. The PBR is headquartered in Pueblo, Colo., with additional offices in Australia, Brazil, Canada, and Mexico. The PBR prides itself in its 1,000 plus stock contractor relationships and over 1,200 PBR bull riders competing in more than 300 PBR sanctioned competitions in five countries.