COLORADO SPRINGS, Colo. -- Wrangler and one of its largest retailers, Corral West, have joined forces to increase the reach of Wyoming rodeo clown Marvin Nash's Bullying Hurts program to another 135 communities -- a total of 335 schools nationwide along with 10 Boys and Girls Clubs.
The program (www.bullyinghurts.com) is set up so that high school students, equipped with workbooks, videos, posters and their own experiences, spend one day per week for six weeks to mentor elementary students on the evils of bullying and how to deal with it in their classrooms and their communities.
As an adjunct to the program, Nash has developed a way for high school students to talk about what they are doing at community schools on a local radio station, usually country western. Charlie Daniels, one of Bullying Hurts biggest supporters, has frequently done phone-ins to promote the program and help with the problem of bullying.
Each elementary student who takes part in the Wrangler/Corral West segment of the program receives a coupon that the student can redeem for a free Wrangler bandana at their local C.W. Store. The elementary student then wears the bandana to a program completion ceremony.
"Beyond the community service program, together with the help of Karl Stressman and Wrangler, we have developed a pull through program to promote western life in schools around the country," Nash said, "often in areas not normally exposed to rodeo."
In each of the six teaching segments, students see a rodeo clown and rodeo cowboy footage. The program has been launched in 37 states over the last four years. The Boys and Girls Club programs are funded with a grant from the United States Department of Justice.
For further information contact Bullying Hurts, P.O. Box 2109, Cheyenne, WY 82003, 1-307-254-0603 or at bullyinghurts@aol.com.
Copyright 1996 - 2008 Rodeo Attitude, LLC., All rights reserved.