Rodeo Austin breaks ground with first live Internet pay-per-view broadcasts

Posted Wednesday, March 12, 2008

COLORADO SPRINGS, Colo. -- Rodeo Austin is breaking new ground in marketing the sport this year by offering live pay-per-view coverage of every session of the March 1-15 event on the Internet at www.RodeoAustin.com.

Rodeo Austin general manager Bucky Lamb reports that the Webcast has already logged in viewers from 15 states and Canada.

Coverage of the final four sessions -- including the Saturday March 15 final -- will be aired at 7 p.m. (CT) each night with a per-session charge of $6.99.

RodeoHouston has aired pay-per-view television coverage of its performances for 13 years and will do so again this year through DirecTV with live broadcasts over the last four days, March 19-22. The first three days of live coverage are priced at $9.95 each, and the March 22 final is $12.95.

Free live coverage of RodeoHouston is being offered nightly on ESPN360.com through March 17. ESPN360.com is available in 26 million households nationwide and all military bases through a variety of carriers, including AT&T, Verizon, Charter and Media General.