Union City, CA, October 28, 2010 - Ariat International, Inc., the world’s leading designer of performance equestrian footwear and apparel, is proud to announce the launch of its next-generation consumer website, Ariat.com. The dramatically-redesigned site embodies Ariat’s focus on performance innovation and commitment to the evolving needs of its customers.
“We pride ourselves on providing equestrian athletes and enthusiasts with the highest-quality footwear, apparel and accessories,” said Beth Cross, president and co-founder of Ariat. “Since Ariat’s inception, our main focus has been on designing and manufacturing the most innovative equestrian footwear and apparel, as well as providing exceptional service to our customers. Most of our customers use the Internet to research and educate themselves about our products, and we have upgraded our online presence to improve the technical performance of our site.”
The new site features an enhanced shopping experience with powerful navigation, product comparisons, multi-angled product photography and a community section with social media, news, events and athlete blogs.
“‘Our new site provides a profound improvement in the online experience of our customers” said Cross. “We wanted to improve the overall customer experience, incorporating new technology that helps visitors quickly find relevant information and deepen their connection with the brand and our company.”
The new Web site was designed by Acadaca, a boutique e-commerce company based in New York City.
“We believe that this next generation of Ariat.com reflects the brand’s mission, values and goals,” said Cross. “And we look forward to further expanding on the site’s capabilities to create an increasingly robust Ariat online community in the coming months.”
About Ariat International
Ariat International, Inc. is the leading manufacturer of innovative performance equestrian footwear, apparel and belts. Featuring a patented technology designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English and western riding boots. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800.899.8141 or visit www.ariat.com.
