Athletes, volunteers and spectators decked out in Ariat’s performance footwear and apparel
Union City, CA, October 1, 2010 - Ariat International, Inc., the leading manufacturer of performance equestrian footwear and apparel, is proud to outfit U.S. athletes, volunteers and spectators as the 2010 Alltech FEI World Equestrian Games unfold.
“We are thrilled to be a part of this event, and it is exciting to see everyone decked out in Ariat footwear and apparel – both in the arena and all around the grounds,” said Susan Alcala, Ariat’s vice president of marketing. "We want to congratulate our U.S. reining team on their gold-medal-winning performance, particularly our sponsored athlete, Shawn Flarida! Our hope is that this creates a real momentum on a national level for equestrian sports, and we are honored to be a part of it.”
As the Official Apparel and Footwear Sponsor of the Games, Ariat outfitted the U.S. athletes head-to-toe in their attire for the opening ceremonies, and is also providing sportswear to the U.S. team. In addition to the athletes, the Games’ 6,000+ volunteers and officials are also dressed in Ariat apparel, and there is a special commemorative WEG apparel line from Ariat that is available for purchase by spectators and fans, both on grounds and online.
Ariat is also the title sponsor of the volunteer program for the 2010 World Equestrian Games, which are held every four years. This year’s Games mark the first time the event has been held in the United States, and it is being be broadcast to more than 500 million worldwide television viewers. More than 60 countries are represented in events throughout the Games.
About Ariat International
Ariat International, Inc. is the leading manufacturer of innovative performance equestrian footwear, apparel and belts. Featuring a patented technology designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800.899.8141 or visit www.ariat.com.
Official Apparel and Footwear Sponsor of the 2010 Alltech FEI World Equestrian Games
Official Apparel Supplier of the U.S. Equestrian Federation
Official Boot of the Professional Bull Riders, Inc. (PBR)
