LANE FROST CHALLENGE BULL RIDING EVENT TO FEATURE TOP MEN BULL RIDERS PLUS A SPECIAL WOMEN’S DIVISION
Vernal, UT, April 8, 2007 ----- On May 18 and 19 many of the nation’s top men bull riders will be in Vernal, Utah for the 7th annual Lane Frost Challenge a bull riding event produced in honor of legendary professional bull rider Lane Frost about whom the movie 8 Seconds was made.
At this year’s event, fans will also be able to see the top women bull riders compete as well. But, they will not be competing against the men. They are being invited to appear in a special presentation during which they will compete against each other for their own prize money.
“This year, we made the Lane Frost an invitational event and invited the nation’s top men bull riders to compete in our two day event here in Vernal, Historically this has been very popular within the bull riding world because of the lasting impact that Lane Frost made on the sport” said Eldon Munson, owner of EMJ Productions which is producing the event. “We also have many of the top bulls in the sport so our fans will see some exceptional bull rides.” A portion of the proceeds from the event will be used to fund charitable programs including the Lane Frost College Fund which provides college scholarships through the nation’s high school rodeo program.
Munson added that his company decided include a new feature in the event by inviting the women bull riders. “Most people have not had an opportunity to see these unique athletes perform and we believe they will enjoy it.”
The women’s appearance in Vernal is being sponsored by California clothing company, Cowgirl Attitude. Mike Donnell, head of Donnell Rodeo Promotions which is helping produce the special feature said, many people do not realize that there are women who ride bulls competitively. “The contestants coming to Vernal are from throughout the country and are some of the top bull riders on the Women’s Professional Rodeo Circuit and compete regularly at local rodeos and bull riding events.”
Televised coverage of the Lane Frost Invitational is being provided by Bullriding TV www.bullridingtv.com