EL SEGUNDO, Calif. / PHILADELPHIA (March 19, 2010) - DIRECTV and Comcast have reached an agreement to return VERSUS and the Professional Bull Riders, Inc. (PBR) to the DIRECTV programming lineup. The terms of the deal were not disclosed. VERSUS will return to the same DIRECTV programming packages it was in at the end of August 2009. The PBR returns to DIRECTV on Saturday at 8:30 p.m. ET and Sunday at 8 p.m. ET with coverage of the Table Mountain Casino Invitational from Fresno, Calif. In addition to its weekly coverage of the Built Ford Tough Series, VERSUS will also be televising the 2010 World Cup and the 2010 World Finals.
"We are pleased that both sides were able to work out a satisfactory deal to bring this programming back to our customers," said Derek Chang, executive vice president, Content Strategy and Development, DIRECTV.
"We're excited that we were able to come to a fair agreement that puts VERSUS back in millions of homes with DIRECTV in time for our busy spring programming schedule," said Jamie Davis, president of VERSUS.
