PUEBLO, Colo. (November 9, 2010) - The Professional Bull Riders is excited to announce the Gold Buckle Reading program will return for the 2011 season in select Built Ford Tough Series (BFTS) cities.
The completely free Gold Buckle Reading program strives to reduce illiteracy by encouraging students to read at least 20 minutes per day for 20 days during the weeks leading up to each BFTS event.
“We created the Gold Buckle Reading program with the hopes that students across the country would be encouraged to pick up a book, read for 20 minutes a day and get excited about reading while learning a little bit about our sport,” says PBR Marketing Manager Kelsey Carlson.
During the program dates, any student in grades K-5 who complete his or her classroom reading goal will receive a special Gold Buckle certificate and a free ticket to the upcoming BFTS event in his or her city. Top performing classrooms will also have the opportunity to win PBR merchandise and a special visit from a PBR cowboy.
“The Gold Buckle Reading program gave me everything I needed to excite my students about reading while also encouraging them to read at home,” said kindergarten teacher Tori Wise of Winston-Salem, N.C.
If you would like to register a classroom for the Gold Buckle Reading program, please visit www.pbr.com/goldbucklereading for more information. Participation is limited and registration deadlines apply.
About the Madison Square Garden Invitational
The nationally-televised Built Ford Tough Series tour kicks off Jan. 7-9, 2011 at Madison Square Garden in New York. The event will feature the Top 40 bull riders in the world as they go head to head against the toughest bulls that the PBR has to offer. Tickets are available now at Ticketmaster.com, at the Garden box office or by telephone at (800) 745-3000.
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About the Professional Bull Riders, Inc. (PBR)
The PBR is the world’s premier bull riding organization. More than 100 million viewers annually watch over 400 hours of primetime PBR programming on VERSUS, NBC, CBS and networks around the world. The PBR has awarded over $100 million in prize money and 20 riders have earned over $1 million including Justin McBride with $5.5 million, the most of any western-sports athlete in history. The PBR was nominated as 2010 Sports League of the Year at the Sports Business Journal Sports Business Awards alongside the National Football League, National Basketball Association and Major League Baseball. Nearly two million fans attend elite Built Ford Tough Series and Touring Pro Division events each year. For more information on the PBR, go to www.pbr.com, or follow on Facebook at www.facebook.com/TeamPBR and http://twitter.com/TEAMPBR.
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