PUEBLO, Colo. (November 9, 2010) - The Professional Bull Riders announced that a special segment featuring “Jimmy Kimmel Live!” security guard Guillermo Rodriguez, taped during the Built Ford Tough World Finals, will be featured during the Wednesday, Nov. 10th episode of “Jimmy Kimmel Live” on ABC at 12:05 a.m. ET (Please check local listings).
PBR’s title sponsor, Ford Trucks, brought JKL’s Guillermo Rodriguez to Las Vegas with the intention of getting the security guard up on a bull. PBR rider Travis Briscoe helped him prepare for his ride but despite his preparation, Rodriquez chose not to get onto Ford’s very own 1,500-pound bull Super Duty in the arena. Instead, he did some backstage preparation with PBR and Exclusive Entertainer Flint Rasmussen, and worked with Dickies® DuraBullfighter Shorty Gorham on bull fighting skills. Once the show started, Guillermo had the chance to break it down with Rasmussen on the Ford Trucks center stage in front of a sellout crowd of 16,878 at the Thomas & Mack Center.
About the Professional Bull Riders, Inc. (PBR)
The PBR is the world’s premier bull riding organization. More than 100 million viewers annually watch over 400 hours of primetime PBR programming on VERSUS, NBC, CBS and networks around the world. The PBR has awarded over $100 million in prize money and 20 riders have earned over $1 million including Justin McBride with $5.5 million, the most of any western-sports athlete in history. The PBR was nominated as 2010 Sports League of the Year at the Sports Business Journal Sports Business Awards alongside the National Football League, National Basketball Association and Major League Baseball. Nearly two million fans attend elite Built Ford Tough Series and Touring Pro Division events each year. For more information on the PBR, go to www.pbr.com, or follow on Facebook at www.facebook.com/TeamPBR and http://twitter.com/TEAMPBR.
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