LAS VEGAS (October 19, 2010) - The Professional Bull Riders announced that they will provide fans more interaction and behind-the-scenes video access than ever for the 2010 Built Ford Tough World Finals with the “World Finals Live” on www.PBR.com.
“We are very excited to be able to use the latest web technology to provide more access and bring our fans closer than ever to our sport,” said Sean Gleason, PBR President and COO. “This is the perfect companion piece for the live broadcasts on VERSUS and NBC.”
The 2010 PBR World Finals will be televised on VERSUS at 9 p.m. ET on Wednesday, Thursday, Friday and Saturday, and on NBC at 4 p.m. ET on Sunday.
During the World Finals, fans will be able to control their viewing experience by selecting from four cameras. The cameras at the Thomas & Mack Center will include a chute camera, an exit camera, a hallway camera, and a mobile camera.
A mobile camera will also be used to provide exclusive live video from special events throughout the 2010 World Finals, including press conferences, drafts and draws, Flint Rasmussen’s “Outside the Barrel” show, and the annual awards banquet.
“World Finals Live” also includes access to the PBR feed on Twitter, live in-arena audio featuring PBR announcers Clint Adkins and Brandon Bates, as well as world-renowned entertainer, Flint Rasmussen, and live photos from PBR photographers Andy Watson and Matt Brenneman. Exclusive access to World Finals Live is available for only $5.99.
Live scores, leader boards, and exclusive blogs will also be included within World Finals Live, and also be provided for free in the Live Event Center.
Live Event Center Video Content Schedule for 2010 Built Ford Tough World Finals
(Please note that times are approximate and subject to change)
Tuesday, Oct. 19
Kickoff Party and Round 1 draw live from Fremont Street from 5-6:30 p.m.
Wednesday, Oct. 20
Flint Rasmussen “Outside the Barrel” live from Enterprise Stage from 1-2 p.m.
Round 1 live from Thomas & Mack Center from 6-8:15 p.m.
Round 1 post-event press conference live from Thomas & Mack Center from 8:30-8:45 p.m.
Round 2 draft live from Gilley’s at Treasure Island from 9-9:45 p.m.
Thursday, Oct. 21
Flint Rasmussen “Outside the Barrel” live from Enterprise Stage from 12-1 p.m.
Round 2 live from Thomas & Mack Center from 6-8:15 p.m.
Round 2 post-event press conference live from Thomas & Mack Center from 8:30-8:45 p.m.
Round 3 draw live from Enterprise Stage from 9-9:45 p.m.
Friday, Oct. 22
Flint Rasmussen “Outside the Barrel” live from Enterprise Stage from 12-1 p.m.
Round 3 live from Thomas & Mack Center from 6-8:15 p.m.
Round 3 post-event press conference live from Thomas & Mack Center from 8:30-8:45 p.m.
Saturday, Oct. 23
Round 4 draft live from Hard Rock Fan Zone from 10-10:45 a.m.
Round 4 live from Thomas & Mack Center from 6-8:15 p.m.
Round 4 post-event press conference live from Thomas & Mack Center from 8:30-8:45 p.m.
Round 5 draw live from Enterprise Stage from 9-9:45 p.m.
Sunday, Oct. 24
Round 5 and 6 live from Thomas & Mack Center from 11:30 a.m.-2 p.m.
Post-event press conference live from Thomas & Mack Center from 2:15-2:30 p.m.
Awards Banquet from 6-8 p.m.
About the Professional Bull Riders, Inc. (PBR)
The PBR is the world’s premier bull riding organization. More than 100 million viewers annually watch over 400 hours of primetime PBR programming on VERSUS, NBC, CBS and networks around the world. The PBR has awarded over $100 million in prize money and 20 riders have earned over $1 million including Justin McBride with $5.5 million, the most of any western-sports athlete in history. The PBR was nominated as 2010 Sports League of the Year at the Sports Business Journal Sports Business Awards alongside the National Football League, National Basketball Association and Major League Baseball. Nearly two million fans attend elite Built Ford Tough Series and Touring Pro Division events each year. For more information on the PBR, go to www.pbr.com, or follow on Facebook at www.facebook.com/TeamPBR and http://twitter.com/TEAMPBR.
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