PUEBLO, Colo. (November 2, 2010) - The Professional Bull Riders announced that they have signed a multi-year extension with Ariat International, Inc. to be the “Official Boot Partner of the PBR.”
The cornerstone of the partnership will be branding, customer hosting and website integration.
“We are excited to continue our partnership with a great brand like Ariat,” said Kevin Camper, Chief Partnership & Sales Officer for the PBR. “Their in-arena promotions have proven to be very popular with our fans and we look forward to working with them over the next several years to continue to build their business.”
Founded in 1992, Ariat is the fastest-growing performance equestrian footwear and apparel company in the world, and will continue to have a presence at nationally-televised BFTS events and PBR Fan Zones, including but not limited to signage (both affixed and electronic), in-arena promotions, a booth on the concourse, public-address announcements, and BFTS tickets.
Fans will continue to have a chance to win a collectible Ariat boot autographed by top PBR stars at every BFTS event by registering at the Ariat booth on the concourse, and fans lucky enough to catch a coupon dropped from the Ariat blimp at select events have a chance to win a pair of Ariat boots, an Ariat ball cap, or other prizes. Ariat and the PBR will again team up in 2011 for social network promotions on Facebook and Twitter.
Ariat also sponsors PBR riders, including three-time World Champion Adriano Moraes, 10-time World Finals qualifier Wiley Petersen, Cody Ford and Cord McCoy, who was a runner-up on the CBS hit “The Amazing Race” along with his brother Jet.
About the Professional Bull Riders, Inc. (PBR)
The PBR is the world’s premier bull riding organization. More than 100 million viewers annually watch over 400 hours of primetime PBR programming on VERSUS, NBC, CBS and networks around the world. The PBR has awarded over $100 million in prize money and 20 riders have earned over $1 million including Justin McBride with $5.5 million, the most of any western-sports athlete in history. The PBR was nominated as 2010 Sports League of the Year at the Sports Business Journal Sports Business Awards alongside the National Football League, National Basketball Association and Major League Baseball. Nearly two million fans attend elite Built Ford Tough Series and Touring Pro Division events each year. For more information on the PBR, go to www.pbr.com, or follow on Facebook at www.facebook.com/TeamPBR and http://twitter.com/TEAMPBR.
About Ariat International, Inc.
Ariat International, Inc. is the leading manufacturer of innovative performance equestrian footwear, apparel and belts. Featuring a patented technology designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at (800) 899-8141 or visit www.ariat.com.
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