Stellar Performances at Finals Leads to 10,000 Donation to Justin Cowboy Crisis Fund
Crown Royal Rider J.W. Harris started the 10-day event ranked in eighth place, but after his best National Finals Rodeo (NFR) to date, Harris clinched his third consecutive PRCA Gold Buckle, the first time since Don Gay won three straight in 1979 – 1981.
The 24-year-old bull rider cemented his fate as the world champion Friday night with his 89.5 ride on Insaniac, and finished Saturday with the best average of the 15 bull riders competing.
To thank his fellow Crown Royal teammates for their support all year, Harris will gift each with a bottle of Crown Royal XR in a specially embroidered bag to toast the extra rare occasion for becoming only the second rider ever to win three straight titles.
“This was by far the best that I have ever competed at the finals,” said Harris. “To come here with the support from all the other guys after welcoming our first child into the world was really special. It was important that I do something for them to say thanks.”
Harris along with his Crown Royal Rider teammates participating in the National Finals Rodeo – Wesley Silcox, Cody Whitney, Clayton Williams and Steve Woolsey – also had a special mission during the finals, to score 90+ point rides. For every 90+ point ride clocked, Crown Royal promised to donate $2,000 to the Justin Cowboy Crisis Fund (JCCF).
At the end of the finals, the Crown Royal Riders scored three 90+ rides, with Harris’ 94.5 ride as the gold standard. Due to the number of stellar rides by all of the riders, Crown Royal donated $10,000 to the JCCF in a check presentation Friday night.
On behalf of Crown Royal, Harris presented JCCF’s Cindy Schonholtz with a $10,000 check to support the organization’s mission of lending a helping hand to injured professional rodeo athletes and their families.
Crown Royal Rider and PRCA World Champion bull rider, J.W. Harris presents Cindy Schonholtz of the Justin Cowboy Crisis Fund with $10,000 on behalf of Crown Royal for the Crown Royal Riders’ incredible performance at the National Finals Rodeo in Las Vegas.