PUEBLO, Colo. (October 15, 2010) - The Professional Bull Riders announced that on Saturday, Oct. 16, Bass Pro Shops retail stores in the United States will be celebrating PBR Day presented by Bass Pro Shops, Ariat Boots, Lincoln Welders, Enterprise Rent A Car and the Rocky Mountain Elk Foundation.
Fifty of Bass Pro Shops locations across America will have a PBR personality signing autographs from 1-2 p.m. PBR Day will be from 10 a.m.-4 p.m. and features fun family-friendly activities, including, but not limited to stick-bull racing, bull roping, face painting, and coloring contests.
The “Built Ford Tough Road to Vegas presented by Cooper Tires” will be broadcast nationwide by CBS following NFL games on Sunday, Oct. 17 at 3 p.m. or 5 p.m. ET (Please check local listing). The special features the Top 10 bull riders in the world competing outdoors in Times Square in New York City as well as the announcement of the finalists for 2010 World Champion Bull and a preview of the World Finals where the winner receives the coveted PBR Championship Buckle and a $1 million bonus at the single richest bull riding event in the world.
The 2010 PBR Built Ford Tough World Finals begin Wednesday, Oct. 20 and continue through Sunday, Oct. 24 at the Thomas and Mack Center in Las Vegas. Bull riding begins at 6 p.m. on Wednesday, Thursday, Friday and Saturday and at 11:30 a.m. on Sunday. Tickets begin at $21 and can be purchased at the Thomas & Mack Center box office, online at www.unlvtickets.com and by telephone at 866-PBR-SHOW.
About the Professional Bull Riders, Inc. (PBR)
The PBR is the world’s premier bull riding organization. More than 100 million viewers annually watch over 400 hours of primetime PBR programming on VERSUS, NBC, CBS and networks around the world. The PBR has awarded over $100 million in prize money and 20 riders have earned over $1 million, including Justin McBride with $5.5 million -- the most of any western-sports athlete in history. The PBR was nominated as 2010 Sports League of the Year at the Sports Business Journal Sports Business Awards, alongside the National Football League, National Basketball Association and Major League Baseball. Nearly two million fans attend Built Ford Tough Series and Touring Pro Division events each year. For more information on the PBR, go to www.pbr.com, or follow on Facebook at www.facebook.com/TeamPBR and http://twitter.com/TEAMPBR.
About Bass Pro Shops
Headquartered in Springfield, Mo., Bass Pro Shops, also an international catalog and internet retailer, currently has 54 retail locations in 26 states and Canada visited by over 100 million people every year. In addition, Bass Pro Shops also provides products and services for thousands of independent dealers worldwide through its subsidiary company, American Rod & Gun. Bass Pro Shops gift cards can be purchased at over 132,000 retail outlets across America. For more information regarding Bass Pro Shops store locations, products or special events, please visit www.basspro.com.
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