NASHVILLE - Merchandise design, sales and its importance as a revenue stream is the focus of the latest installment of CMA Industry InSite, an online educational series, posted today.
The eleventh episode, "Maximizing Merch," is available now and features interviews with Terry Calonge, CEO, Richards & Southern Inc.; Carl Gibbs, President, Music City Merchandise; Crom Tidwell, Owner, Crom Tidwell Merchandising; and Lee Totten, VP Development & Design, BubbleUp.
This latest installment discusses the development as well as the different types of sales outlets for artist merchandise. "To new artists, merchandise is a steady source of income," said Calonge.
Episodes are posted on the third Monday of the month. With each new episode, CMA members are able to submit questions to the panel of experts.
The series began as a member benefit designed to provide information about each segment of the music industry in a clear, informative, and entertaining way. Due to the popularity of the series, the CMA Board of Directors saw the importance of sharing these webisodes with non-members as the organization focuses on becoming an educational resource for the community. Non-members will now be able to view the first two episodes in the series on CMA's consumer Web site, CMAworld.com. Subsequent episodes will be posted on the third Monday of each month.
The series is produced by digital marketing firm Hi-Fi Fusion.
