NASHVILLE--(BUSINESS WIRE)--Warner Music Nashville (WMN) and BAM Racing (BAM) announced today that six recording artists from the WMN roster will join Larry the Cable Guy in their VIP Fan Experience, a joint venture that gives fans unprecedented access to their favorite Warner Music Nashville recording artists and BAM’s NASCAR Sprint Cup Team.
“It’s great to have such an enthusiastic and dedicated partner working with us to enhance our artists’ relationships with their fans and we look forward to developing this experience even further as we move forward."
Team owner Beth Ann Morgenthau was delighted with the news, coming so quickly after the unveiling of the Larry the Cable Guy paint scheme that will be run in the 2010 Daytona 500. “It’s been a whirlwind couple of weeks, with our unveiling at Homestead, then the Thanksgiving holiday and now six more artists getting involved,” Morgenthau said. “The response from fans at www.VIPFanExperience.com has been terrific. We’re going to have to get really busy scheduling which artist’s paint scheme can run at which event in 2010. We’ve already been contacted by several tracks about these artists and how to best utilize their talent. I expect to see several pre-race concerts in 2010. Then they’ll walk down to the BAM pits, climb up on the pit box with two lucky fans and watch their car compete! I wish the season started tomorrow!”
“One of the most important roles we perform for our artists is to help them develop and sustain the kind of deep, ongoing and interactive connections their fans crave, so I’m proud to announce that these six additional Warner Music Nashville artists have joined the VIP Experience,” said John Esposito, President of Warner Music Nashville. “It’s great to have such an enthusiastic and dedicated partner working with us to enhance our artists’ relationships with their fans and we look forward to developing this experience even further as we move forward.”
The six artists joining the VIP effort span the breadth of Warner Music Nashville’s roster, including one of country music's top male vocalists, Blake Shelton, singer/songwriter Whitney Duncan, AMA “Breakthrough Artist of the Year” Gloriana, Jessica Harp, one-half of the GRAMMY nominated duo, The Wreckers, up-and-coming artist, Jason Jones, and ACM & CMA Award winner, James Otto.
Ms. Morgenthau added, “Everywhere I go fans are asking me about the VIP Fan Experience. There’s never enough time to tell them all the insider experiences it has to offer so I simply recommend they visit www.VIPFanExperience.com to see what all of the excitement is about!”
