Fairfax, VA (August 16, 2010) ---- Time Life launches the official website, www.hankwilliamsmothersbest.com to offer fans an exclusive opportunity to pre-order the limited edition, one-of-a-kind box set, Hank Williams: The Complete Mother’s Best Recordings….Plus!. The project can also be pre-ordered by calling, 212-991-5195. The first one hundred pre-orders will be accompanied by a specially designed tee shirt or other memorabilia.
In addition to ordering the set, the website will also offer fans the latest news about Hank Williams, exclusive audio and video, notes from Hank Williams Jr. and Jett Williams, box set details and much more.
Time Life will employ its comprehensive marketing approach with extensive publicity, major TV appearances by various members of Hank’s Estate, extensive social networking and online marketing, consumer advertising, radio promotion, DRTV and other initiatives.
Media continues to build in support of Hank Williams: The Complete Mother’s Best Recordings….Plus! with early confirmed coverage that includes; Rolling Stone, Spin Magazine, Wall Street Journal, AOL’s Boot.com, CMT.com, Real Detroit Weekly, Paste Magazine, Vintage Guitar Magazine, Tennessean, Dallas Morning News and Westwood One. Additional media coverage can be found at www.hankwilliamsmothersbest.com.
“Those family members you barely recall and those you knew and loved so well may have passed on….my daddy has, the band has, the announcers and the sponsors have, but through these recordings we can share a moment in their lives thought to be lost forever,” says Hank’s daughter, Jett Williams. “We can appreciate as never before why Hank Williams, the man and his music, was the Shakespeare of everyman. It may have taken sixty years, a Pulitzer prize and the release of this treasure trove of music for some to appreciate just what a force his indomitable talent was and is, but now they will understand the genius of Hank Williams as never before.”
“I call daddy ‘The Real King’,” explains Hank Williams Jr. “When daddy recorded these shows, he was writing songs for 1951, but they’ll still work for whoever’s listening in 2051…..and they’ll be listening, I guarantee you. Daddy’s words will get you today like they got listeners fifty, sixty years ago. Think of the impact he has had on listeners through the years.”
Photo ID: Jett Williams with Hank Williams: The Complete Mother’s Best Recordings….Plus! box set.
