Monthly Online Educational Series Can Be Found On CMA's Member Web Site, My.CMAworld.com; New Episodes Posted Third Monday Each Month
NASHVILLE - Understanding local Country radio stations is the focus of the latest installment of CMA Industry InSite, an online educational series, which was posted today on CMA's member Web site, My.CMAworld.com.
The series is part of CMA's ongoing strategic mission of being a resource for the Country Music industry. The Association launched the monthly online educational series in May. The series is an exclusive benefit for members of CMA.
The seventh episode, "Riding the Airwaves of Local Radio," is available now and features interviews with Becky Brenner, Program Director/Digital Web Manager, KMPS-FM/CBS Radio Seattle; Kix Brooks of Brooks & Dunn; Jeff Garrison, VP Country, CBS Radio/Program Director, KILT/Houston; Randy Goodman, President, Lyric Street Records; and Rusty Walker, President, Rusty Walker Programming Consultants.
This latest installment discusses importance of airplay on local Country radio stations. "There is no format that does better in the current environment right now as far as continuing to communicate, touch and be intimate with its audience as Country radio," said Walker.
Episodes are posted on the third Monday of the month. With each new episode, CMA members are able to submit questions to the panel of experts. Each segment, which is roughly 10 minutes long, is archived for easy access at any time.
The series is designed to provide information about each segment of the music industry in a clear, informative, and entertaining way. The series was developed by CMA's Artist Relations Committee, led by chairman Kix Brooks of Brooks & Dunn and vice chairman Jay DeMarcus of Rascal Flatts, to lay a foundation for how the various business interests within the industry function.
The series is produced by digital marketing firm Hi-Fi Fusion.
