NASHVILLE, TN (September 11th, 2009) - Chevy, the official ride of country music, is gearing up the families and friends of our military servicemen and women with an inspirational salute to America's Heroes at www.youreverydayhero.com. Chevy is encouraging people from all over the country to nominate friends or family members who, while in uniform, have demonstrated the military spirit of overcoming obstacles, inspiring others and positively impacting their country and community. The promotion will officially kick off during this weekend's Chevy Rock & Roll 400 in Richmond, Virginia and culminates during the "43rd Annual CMA Awards" on November 11th, live on the ABC Television Network when the winning serviceman or woman and family will attend.
Chevrolet General Director, Advertising and Sales Promotion Kim Kosak said, "Anchored by our naturally strong partnerships with NASCAR and the CMA, we have created a very sincere promotion that honors America's Heroes, with the partnership of America's music and America's most watched sport."
Friends and family of the service members will be asked to submit a video or written essay. In early October, five finalists will be chosen for a public voting period where they will be asked to choose which story most inspires them. Those that go online to vote will be entered into a sweepstakes for a chance to win a VIP trip for two to a 2010 NASCAR race.
"Chevy is proud to combine its support of both NASCAR and Country Music through its partnerships with Dale Earnhardt Jr., Jeff Gordon, Hendrick Motorsports, Richmond International Raceway and CMA to help tell the stories of these American Heroes," said Kosak.
"As the driver of the No. 88 AMP Energy/National Guard Chevy, I've had the opportunity to meet many of the military heroes risking their lives every day to protect our freedom. It's an honor for me to participate in this program. I think this is an awesome way to pay tribute to those men and women," said Earnhardt. "Everyone who has a story to tell about a member of the military should log on to www.youreverydayhero.com and tell us your story."
The promotion will culminate at the CMA Awards in Nashville, TN on November 11th when the winning service member and his or her family will attend the show and get the opportunity to meet Dale Earnhardt Jr. The awards will be broadcast live from the Sommet Center in Nashville, Wednesday, Nov.11 (8:00-11:00 PM/ET) on the ABC Television Network.
About General Motors: General Motors Company, one of the world's largest automakers, traces its roots back to 1908. With its global headquarters in Detroit, GM employs 235,000 people in every major region of the world and does business in some 140 countries. GM and its strategic partners produce cars and trucks in 34 countries, and sell and service these vehicles through the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, Opel, Vauxhall and Wuling. GM's largest national market is the United States, followed by China, Brazil, the United Kingdom, Canada, Russia and Germany. GM's OnStar subsidiary is the industry leader in vehicle safety, security and information services. General Motors Company acquired operations from General Motors Corporation on July 10, 2009, and references to prior periods in this and other press materials refer to operations of the old General Motors Corporation. More information on the new General Motors Company can be found at www.gm.com.
About CMA Awards: "The 43rd Annual CMA Awards" will be broadcast live from the Sommet Center in Nashville, Wednesday, Nov.11 (8:00-11:00 PM/ET) on the ABC Television Network. Reigning CMA Male and Female Vocalist of the Year Brad Paisley and Carrie Underwood return for a second year to host "County Music's Biggest NightTM."
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