CMA RELEASES FIFTH "CMA INDUSTRY INSITE"

Posted Monday, September 21, 2009

MA RELEASES FIFTH "CMA INDUSTRY INSITE" EPISODE TODAY TOPIC: THE DIGITAL WORLD
Monthly Online Educational Series Can Be Found On CMA's Member Web Site, My.CMAworld.com; New Episodes Posted Third Monday Each Month

NASHVILLE - Understanding social networking, digital downloading, ringtones and web sites is the focus of the latest installment of CMA Industry InSite, an online educational series, which is posted today on CMA's member Web site, My.CMAworld.com.

The series is part of CMA's ongoing strategic mission of being a resource for the Country Music industry. The Association launched the monthly online educational series in April. The series is an exclusive benefit for members of CMA.

The fifth episode on the digital world is available now and features interviews with Mike Dungan, President/CEO, Capitol Records Nashville; Fletcher Foster, Sr. VP/GM, Universal Records South, Joe Galante, Chairman, Sony Music Nashville; Randy Goodman, President, Lyric Street and Carolwood Records; Ashley Heron, Senior Manager, Marketing, Lyric Street Records; Genevieve Jewell, Director of New Media, Borman Entertainment; and Heather McBee, VP, Digital Business, Sony Music Nashville.

Future topics include booking agents and radio. Episodes are posted on the third Monday of the month. With each new episode, CMA members are able to submit questions to the panel of experts. Each segment, which is roughly 10 minutes long, is archived for easy access at any time.

"We have communicated to our new artists that it is a necessity and an obligation to participate in social networking," said Heron

The series is designed to provide information about each segment of the Music industry in a clear, informative, and entertaining way. The series was developed by CMA's Artist Relations Committee, led by chairman Kix Brooks of Brooks & Dunn and vice chairman Jay DeMarcus of Rascal Flatts, to lay a foundation for how the various business interests within the industry function.

The series is produced by digital marketing firm Hi-Fi Fusion, whose music industry experience and video production expertise made them an ideal fit for this project.