The Roys need a unique selling point

The Roys: "Grandpa's Barn"

The Roys may well be THE next big Country thing just waiting to happen - but I can't see it.

Their music - what I've heard of it so far - is down-home and pleasant enough, but there's nothing exceptional about it.

I can almost hear the marketing men asking: "What's the unique selling point?"  Sadly, even music now needs it's USP, and - sorry guys - there just ain't one here!

This is a string of cliches sung to an unremarkable melody. It's easy on the ear, but it doesn't stand out. And if you don't stand out, you don't make it!

My View: Maybe there'll be something better on the album.

Release date: January 21,  2008
Album: Titled to be announced, due out, Spring 2008.
Label: Pedestal
Artist web site:  www.theroyscountry.com