On May 31st Rodeo Attitude was honored by the Extreme Bullriding Tour for 10 years as the presenting sponsor of the tour. This long relationship between the two companies began with a handshake between Cindy Meyers, CEO of Rodeo Attitude, and Todd Crase, co-owner of White Buffalo Productions in 1997. At that time Rodeo Attitude was not much more than a dream in the hearts of two women, Diane Davis and Cindy Meyers. With the help of co-founders, Todd Crase and rodeo announcer, Mark Ficken, the dream has grown to the number one rodeo informational directory on the Internet. Likewise White Buffalo Productions owned by Todd and his wife, Tammy, of Winterset, IA, and in recent years with their newest partner, Ryan Skillett, Lincoln, NE, has grown from producing a few events each year to producing one of the top tours in the Midwest. White Buffalo and the Double S Bull Company owned by Shad and Vicki Smith of Sidney, Iowa jointly present the Extreme Bullriding Tour which has won many awards in both the Bullriders Of America and the National Federation of Professional Bullriders.
It was with another simple handshake that Todd presented the Frontier Trophy Buckle to Cindy who upon accepting the buckle turned and gave it to her husband, Larry, as she told the crowd, "With out Larry's hard work and financial support none of this would have happened. He is truly the force behind Rodeo Attitude!" It is with great pride Larry will wear the buckle and if only the buckle could tell all the stories of hard work and laughter over the last decade what a book it would be!
Photo: Larry Meyers, LoriDee Meyers, Cindy Meyers, Tammy Crase, Todd Crase and Ryan Skillett. Photo courtesy Howard Sears Photography