It’s Hip to be Square with Ariat’s WorkHog™ Wide Square Toe

By Jennifer Hellickson, Ariat International, Inc.
Posted Wednesday, November 18, 2009

Union City, Calif. – November 17, 2009 – When Ariat’s WorkHog™ category debuted last year, consumers were thrilled with the exclusive fit and performance innovations in this tough, tech-packed line. And now, by popular demand, Ariat is adding a new wide square toe profile to the mix.

“With the original WorkHog™ styles going strong after last year’s launch, the new wide square toe profile brings a look that is uniquely Ariat to the category,” said Soyala Breen, Ariat’s product manager for the work category. “This new boot is a Western-inspired style that retains all the features and benefits of our popular WorkHog™ line.”

The WorkHog™ Collection is equipped with Ariat’s premium support and durability features that offer a superior level of quality and protection on the job. Benefits of the new wide square toe styles include:

• ATS® MAX Technology: Utilizes Ariat-exclusive ATS® Technology for superior support and comfort, with an added stability system to promote proper gait cycle, limit foot fatigue and give more energy for better performance
• U-Turn Entry System: Ariat’s patent-pending system in all pull-on styles that allows the back of the shaft to “give” so feet of all shapes and sizes can slide in easily
• Fatigue Fighter: Lightweight cushioning with less bulk means comfortable footwear that combats fatigue

“Our WorkHog™ line was engineered from the ground up to create a new standard for quality and comfort in the work category,” said Breen. “And now we’re taking that a step further by merging our innovative footwear technologies with a popular Western toe profile to offer the best in fashion and function to the professional worker.”

About Ariat International, Inc.

Ariat International, Inc. is a leading manufacturer of innovative performance equestrian footwear, apparel, handbags and belts. Featuring a patented technology designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800.899.8141 or visit www.ariat.com.